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Translated By DeepL

Now is the time to know the truth about Gore-Tex sneakers.
The Truth of GORE-TEX Sneakers

Now is the time to know the truth about Gore-Tex sneakers.

Gore-Tex products are convenient to have on rainy days. Recently, Gore-Tex products are often seen not only in apparel but also in sneakers. Although its high functionality of keeping out wetness and steam is widely known, the mechanism and background of why it keeps out wetness and steam are surprisingly little known. With the cooperation of ATMOS, which has been focusing on Gore-Tex sneakers for some time, we invited Yoppi, the PR manager of ATMOS, seidai, a model who loves sneakers, and Yasuhiro Hirai, who is in charge of marketing for the Gore-Tex brand, as guests to discuss the essential appeal of sneakers, how to take care of them, and the current focus on them. They discussed the essential appeal of Gore-Tex sneakers, how to care for them, which models to look out for, and other topics related to Gore-Tex sneakers.

Basic designs are on the rise.

- What are the latest trends in Gore-Tex sneakers?

Yoppi: Increasingly, they are not much different in appearance from ordinary sneakers. In the past, many Gore-Tex sneakers had an outdoorsy look, as if they were waterproof, but recently there have been a number of basic designs. These "Superstar" sneakers by Adidas Originals' "Superstar" and New Balance's "2002R" are just two examples.

Special order model for "ATMOS" released last June. Scheduled to be restocked this spring.
adidas Originals SUPERSTAR GTX atmos G-SNK ¥18,700

The "Atmos" exclusive all-black color.
New Balance 2002R GTX ¥26,400 (scheduled for release in June 2025)

Hirai: As Yoppi mentioned, Gore-Tex sneakers these days are often used in standard designs, regardless of brand. The same is true of the Adidas Stan Smiths. If you don't look closely, you won't even notice that they are Gore-Tex sneakers.

adidas Originals STAN SMITH GTX ¥17,600

seidai: Indeed. Simple and cool. Almost looks like a regular "Stan Smith".

Yoppi: By the way, which one is your favorite among the ones I picked up this time?

seidai: Hmmm, they are all so attractive, it's hard to decide. ...... If I had to choose one, I'd have to go with the black "Salomon" sneakers. I've been enjoying "Salomon" sneakers lately. The design is sophisticated, and above all, they are functional and easy to wear. You wouldn't even know they were Gore-Tex sneakers if you weren't told.

The Gore-Tex sneaker is a modern update of an archival trail running shoe design.
Salomon ACS PRO GORE-TEX ¥36,300
atmos Gradation Line track Jacket ¥20,900
atmos Gradation Line track Pants ¥16,500

INFORMATION

Atmos Customer

Phone: 050-1720-8813
www.atmos-tokyo.com

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