Now is the time to know the truth about Gore-Tex sneakers.

Gore-Tex products are convenient to have on rainy days. Recently, Gore-Tex products are often seen not only in apparel but also in sneakers. Although its high functionality of keeping out wetness and steam is widely known, the mechanism and background of why it keeps out wetness and steam are surprisingly little known. With the cooperation of ATMOS, which has been focusing on Gore-Tex sneakers for some time, we invited Yoppi, the PR manager of ATMOS, seidai, a model who loves sneakers, and Yasuhiro Hirai, who is in charge of marketing for the Gore-Tex brand, as guests to discuss the essential appeal of sneakers, how to take care of them, and the current focus on them. They discussed the essential appeal of Gore-Tex sneakers, how to care for them, which models to look out for, and other topics related to Gore-Tex sneakers.

Photo_Kanta Nakamura
Text_Issey Enomoto
Edit_Hideki Shibayama

Commercialized after rigorous testing. Logo is a sign of trust.

- By the way, Mr. Hirai, Gore-Tex sneakers are subjected to rigorous testing before they are commercialized.

Hirai: Yes, we do. All GORE-TEX® products, including sneakers, are rigorously tested in our labs to ensure they meet our high quality standards. The "◆GORE-TEX" pith name and logo are a sign of trust.

Yoppi: In a sense, Gore-Tex can be considered a "brand" rather than simply a "material. Many men who like sneakers say, "Just the Gore-Tex logo on a pair of sneakers makes me feel good.

seidai: I understand. And the logo itself is cool.

Hirai: It is nice to be recognized as a brand.

Yoppi: ATMOS has held several pop-up events featuring GORE-TEX® sneakers, and each time they have been very successful. Moreover, people of all ages, from young people to old-time sneaker fans, come to the venue. I feel that Gore-Tex sneakers are supported by people of all ages.