FEATURE | TIE UP

Translated By DeepL

Ray-Ban's new frames that change your usual vision and daily life.
Ray-Ban Asian Design Collection

Ray-Ban's new frames that change your usual vision and daily life.

When people think of sunglasses, they think of Ray-Ban, and when they think of Ray-Ban, they think of sunglasses. The reason why this image has taken root among many people is because Ray-Ban has been manufacturing products with sincerity since 1937. This time, however, our focus is on "eyeglasses. And that too, made for the Asian market. These models, with their excellent fit and brand aesthetics, are sure to enrich your vision and your daily life.

  • Photo_Kazuki Miyamae
  • Styling_Takuya Raita
  • Hair_Hiroyuki Takahashi
  • Make_Yurika Makino
  • Model_LENNY,ZERIKA
  • Text_Keisuke Kimura
  • Edit_Seiya Kato

Being natural is the shortcut to coolness.

Compared to the past, fashion has definitely become more homogenized, and even if you are not particular about your clothes, it is easy and appropriate to be so.

But even if the top and pants are from fast fashion, at least one pair of glasses should be inserted. That alone can drastically change the impression of an outfit and can easily make a difference. The influence that glasses have on overall fashion is enormous.

And now, "RX7259D" and "RX5442D" released by "Ray-Ban". What are the advantages of these products?

The RX7259D has an oversized round shape with sharp edges, a brand logo engraved on the temples, and metal rivets that add a more sophisticated impression.

You can tell when you wear it, but it blends surprisingly well with your face, and you don't have to choose your fashion style. It blends in easily with any style, be it jackets or streetwear.

The RX5442D, on the other hand, is a versatile model with a popular square shape and subtle bevel cut, giving it a stylish look and making it suitable for any occasion. It is available in three colors: light gray, black, and Havana. These are combination frames with acetate front and metal temples. The combination of materials has the effect of creating depth and sophistication that cannot be achieved with a single material.

As anyone who has worn imported eyewear knows, they certainly look cool. However, the target audience is Westerners, so when Japanese people wear them, they inevitably don't fit well and cause fatigue when used for long periods of time.

Ray-Ban" is also an imported brand, but this time it is an Asian fit. It has adjustable nose pads, and the temples and other parts are also devised. This allows for a fitting that matches the wearer's bone structure and keeps the wearer comfortable the entire time.

From top to bottom: RX7259D (Havana), RX5442D (Black), each ¥26,400

They are not for special moments such as a scene in a movie, but for everyday occasions such as shopping at a convenience store, a meeting at the office, or a coffee break with friends, where they blend in naturally and enhance the fashion. This is the essence of the new Ray-Ban frames.

A new season with new frames from "Ray-Ban" that will change your usual vision and daily life.

DESCRIPTION

(Y-Ray) denim coveralls ¥39,600 (Y-Ray), (Heril) linen polo ¥44,000, chino slacks ¥44,000 (both at Nishinoya), (Sunspel) cut and sewn ¥14,850 (Sunspel (customer service), Must Tank ¥327,800 (Eguchi Yohin Shop, Eguchi Watch Shop Shoto), Shoes ¥61,600 (Paraboot, Aoyama Store)

(Sunspel) Silk polo ¥53,570 (Sunspel Customer Service), (Este) Sleeveless top ¥12,100 (Bau Inc.), other personal effects of stylist

short blouson ¥72,600 (Concrete), [ARTELIA] skipper shirt ¥35,200, trouser pants ¥46,200 (e-light), [BLACKBIRD] mesh tank top ¥17,600 (e-light)

(Este) sheer hoodie ¥25,300, sheer lace vest ¥18,700, lace skirt by Rule Roget ¥79,200, loafers by Adieu ¥95,700 (all Bau Inc.), Pancelera socks ¥3,630 (Mashita Shoji)

INFORMATION

Customer Service Center, Megane Ichiba

Phone: 0120-818-828
Reception hours: 9:00-18:00

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