FEATURE

Translated By DeepL

Stein's first runway in Paris. Kiichiro Asakawa talks about where the brand is now and where it is going.
ssstein, towards the future

Stein, first runway in Paris.
Kiichiro Asakawa talks about where the brand is now and where it is going.

ssstein" won the "FASHION PRIZE OF TOKYO 2025" and held a show in Paris. The collection had a quiet and delicate strength that logically and carefully gave shape to invisible nuances. What did the designer, Mr. Asakawa, want to convey? The day after the show, we visited the showroom to talk about it.

  • Photo Mari Shimmura (without Runway), Koji Shimamura (Runway)
  • Text Mami Okamoto
  • Edit_Naoya Tsuneshige

A book of portraits was the inspiration.

-Please tell us about this season's collection.

Asakawa: As for this collection, a photo book was my inspiration. It is a collection of portraits. I thought the balance of light, the backgrounds, and the natural mood of the book, which reveals the intimate relationship between the photographer and the subject, were beautiful and comfortable. This mood was the inspiration for the collection.

Asakawa: The core of the brand has not changed since around 24-25AW, but there is a part of me that feels that my mindset has changed in terms of the way I make clothes. I think the reason for this may have been the influence of Corona, and I realized that wanting to meet people and wanting to talk to them was not something natural at all, but something very rich and elegant.

-I see. Specifically, how have things changed?

Asakawa: This season, that influence continues, and the main axis of the collection is that it can be worn casually and appropriately, but in a good sense of the word, but with a mood.

Asakawa: Specifically, we make textiles of wool cashmere that are soft but retain their silhouette, and a fleece series of wool cashmere that is supple and easy to wear. Italian nylon fabrics are washed and processed once more after sewing, with a slight puckering and a slight twist to the pattern.

I felt that I created a total collection of high-quality, casually nuanced but easy-to-wear clothes and strong pieces that would look good on the runway.

INFORMATION

ssstein

Official Site
Instagram:@ssstein_design