FEATURE | TIE UP

Translated By DeepL

A roundtable discussion to learn more about Kiu, a rainwear brand born out of a love for festivals.
UNRABEL ALL ABOUT KiU Vol.1

A roundtable discussion to learn more about Kiu, a rainwear brand born out of a love for festivals.

Neglecting rainwear can be a painful experience. This is the experience of many people. The products of the rainwear brand "KiU" are born from a combination of passion and calm analysis, and have gained popularity mainly in the festival scene for their graphical design and high functionality. However, the use of these products has actually expanded from rainy weather, and now they can be used in all weather conditions.
UNRAVEL ALL ABOUT KiU" is a series of articles that delves into the appeal of this brand from various angles, and Vol. 1 is a roundtable discussion between Mr. Yoshii, KiU's marketing manager, Ms. Kondo, a stylist in charge of visual direction from this season, and Nanami, a model who loves fashion, outdoor activities, festivals, and various cultures. and Nanami, a model who loves fashion, outdoor activities, festivals, and various other cultures. We ask the creators to introduce the origin of "KIU," and we also ask about the design and functionality of "KIU" as seen from the outside.

The requirements they both have for rainwear.

Kondo-san and Nanami-san, what are your requirements for rainwear?

Kondo: Depending on the time of year you wear it, waterproofness and compactness are essential. Also, breathability is important, as it can be hot even when it is raining, not just hot when wearing rainwear in the absence of rain.

If you were to wear a poncho, would you wear shorts and sandals underneath?

Kondo: That's the style I have. I admire the fashion of people from overseas in part. I often wear sandals or boots.

Seven Seas: I have the impression that women often choose compact boots. I would say a style of boots and half pants, plus a safari hat. More to the point, in my case, I choose energetic designs with a focus on color and pattern.

Yoshii: Rainwear often gives the impression of being plain, but "Kiwi" is also focusing on pop designs. We want people to have an image of wearing them to festivals and music events.

Seven Seas: While most rainwear is designed to be safe, it is fun to have these types of choices.

Kondo: Certainly, the pleasure of choosing patterns and colors will lift your spirits.

Yoshii: Of course, those who like solid colors will choose solid colors, and there are those who are particular about brands. But I hope to be a hub that connects festivals and everyday life for those who have never been to a festival before but are interested, including those who don't know what kind of rainwear to wear.

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