Now, we even offer air-conditioned clothes and disaster prevention goods.
The more I listen to you, the more I realize that you are full of love for festivals.
Yoshii: As makers ourselves, we love this kind of culture. As we opened our stall at festivals, we made more and more connections with artists and customers, and after listening to various people's requests, we found ourselves expanding our lineup to include items other than rainwear (laughs). In addition to rainwear, our current lineup includes bags, headwear, boots, and sandals. All of these items have one thing in common: they are designed to be enjoyed in one's own way no matter what the weather is like.
Another turning point for us was Corona, where we expanded our product lineup. As a company that makes products for festivals, we wondered what we should do.
Yoshii: But then we found that there are actually a certain number of customers who wear ponchos when riding bicycles. From there, we began to think that there are other occasions to wear ponchos besides the outdoor field, so we began to develop ponchos that can be used for biking and camping as well. Now we are developing items that can be used not only at festivals, but for outdoor activities in general, as well as for biking and traveling.
Seven Seas: So my UV-cut umbrella is one of them.
Yoshii: The current concept of the brand is "to provide items that are comfortable in any weather and can be enjoyed in your own way. Today, we have more items that can be used not only in the rain but also on sunny days. For example, the lineup includes items such as the parasol, UV protection, and heatstroke countermeasures that Nanami mentioned, with the aim of making it possible to enjoy a pleasant and comfortable life in any weather.
Yoshii: This air-conditioned suit is one of them. The summer heat is so severe that people say "it would be easier if it rained," so we decided to make air-conditioned festival clothing to prevent heat stroke.
Seven Seas: Camouflage patterns in air-conditioning uniforms are rare. I had a hard time getting a handle on the image of it as a uniform for field workers, but this is available. I would actually like to wear it at festivals.
Kondo: Indeed, the design looks easy to match with everyday clothes. Moreover, the hood makes it convenient to keep your face cool in the wind.
Yoshii: In addition to rain goods, we are also planning to make disaster prevention bags. While rainfall at festivals helps our business, the reality of disasters such as torrential rains is a reality, and we wanted to create items that are useful for disaster prevention. Nowadays, we do not know when earthquakes and torrential rain disasters will occur, and we feel that it is important to be prepared. However, I think there are surprisingly many people who are not actually prepared, so I would like to create an opportunity for such people to pick up items that take advantage of their design and functionality. In the future, I would like to increase the variety of disaster prevention goods and communicate disaster prevention in the "KIU" way.
