A night in Paris celebrating new sneakers. Welcome to the Lacoste Light Club!

The "L003" series was introduced in 2023 as the sneakers that will lead the new era of LACOSTE. The "Lacoste Light Club," an event to celebrate the release of the L003 NEO SHOT, version 3, was held in Paris, France, from February 28 to March 1. The Finam Reporting Team went undercover at the reception. As a member of the guests from all over the world, including the U.S., Canada, Australia, Singapore, and South Korea, as well as cities in Europe, we report on the scene at the event.

Photo_Mari Shimmura, cocoricosun, laclefprod

Text_Keiko Sumino-Leblanc

Edit_Ryo Muramatsu

The entire five-story art space is occupied!

The stage was set in the Marais, one of the most contemporary fashion areas in Paris. After passing through the terracotta-colored neon entrance, the five-story "Lafayette Anticipation" appeared in the courtyard. This is a building created in 1891 by the venerable department store Galeries Lafayette, which was reborn as an art space in 2018. Such a historic space was chosen as the location for the "Lacoste Light Club" was chosen as the location.

Graphics reflecting the sole of "L003 NEO SHOT" cover the entrance walls.

The staff standing at the entrance are formally dressed in pure white setups.

Lacoste Light Club" is a two-day art space themed on the new sneaker "L003 NEO SHOT" and the power of light as the theme of this two-day art space. Artists of different nationalities, genders, and styles will exhibit their works, give art performances, customize sneakers, and hold workshops. The theme of all these events is "from shadow to light. Let's go inside the venue!

The bookstore, located just inside the entrance, displays art and design books selected for the Lacoste Light Club, as well as color variations of the L003 NEO SHOT" color variations are on display. The black and orange pair displayed in the center is a limited edition color for this event.

Special color of the L003 NEO SHOT prepared for the event. The color of the sole is strikingly reminiscent of a tennis clay court.

Turning to the center of the first floor, a stage was set up in a staging reminiscent of a clay court. What is going to happen here? The "L003 NEO SHOT" displayed at the back of the stage looks somewhat futuristic.

The stage design is inspired by a clay court. Displayed in the back is "L003 NEO SHOT".

And on the other side of the stage is a custom sneaker bar, where SLASH OFFICE, a group of creators who work with 3D printed objects, will provide a number of original charms for this event. OFFICE, a group of creators who create objects using 3D printers, provided many original charms for this event. Visitors can pick up their favorites from the colorful charms lined up here and create their own decorated sneakers.