FEATURE

Translated By DeepL

Shopping Addict 2025 Mar. - Editor's Favorites - Part 2
Shopping Addict.

Shopping Addict 2025 Mar.
~ Editor's Favorite ~ Part 2

I have the impression that it gets somewhat cold every year during Hanami season. You still need a coat! On the other hand, there are also sunny days when you can wear only a T-shirt or a long T-shirt. Let's enjoy the fashion that can be enjoyed only in this fickle season.

Naoya Tsuneshige
Seiya Kato
Yuri Sudo
Soma Takeda
Hideki Shibayama
Amane Yasuda
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  • Naoya Tsuneshige
  • Seiya Kato
  • Yuri Sudo
  • Soma Takeda
  • Hideki Shibayama
  • Amane Yasuda
01 20
Naoya Tsuneshige

This year, too, the flowers bloomed without incident.

Cherry blossoms are reported to be in full bloom in various places in Tokyo. In fact, there is one cherry tree right in front of the editorial office. This is the eighth time for me to see this scene of cherry blossoms in full bloom. That means I have been with the company for eight years. It is nice to see the rows of cherry trees in full bloom, but for me, the cherry tree in Tokyo is the one in front of the editorial office. I wonder which will wither first, but I am determined to do my best again this year for next year's blooming, taking good care to nourish it on a daily basis.

COGNOMEN.

Cognomen Jacket

Mix!

Cognomen" always delights us with its humorous creations. This is one of the items of this season that made me think, "What the heck is this? Take a closer look. In fact, it is not just a denim jacket, but has a design that looks like it has pants docked to it. Cognomen's core concept is "multicultural coexistence," and this season's theme is "multiculturalism. And this season's theme is "Sense of of Sense of Unity. The designer's visit to Rio de Janeiro, Brazil, and the racial mix he felt there inspired this theme, and this item symbolizes it. Although it is easy to be drawn in by the impact of the integration, the wave pattern is one of the features. The indigo portion of the warp threads was burned with a laser to create the pattern. This is a unique and attractive brand.
¥79,200

cognomen
Instagram:@cognomen_official

SAMUEL ZELIG

Samuel Zelig's pants

You have to wear it in.

I love memory pants, so I can't resist items with this kind of atmosphere. This [Samuel Zelig] pair is different from the so-called memorial pants. Unlike so-called "memorial pants," this pair by Samuel Zelig features all the illustrations in embroidery, one of the brand's synonyms. The design incorporates elements from films such as "The Grand Budapest Hotel," "The Shining," and "Eyes Wide Shut. The designs incorporate elements from movies such as "The Shining" and "The Shat," and are embroidered with illustrations that are recognizable to those who look closely. Also, the colors are just great. As expected of Samuel Zelig, who pays homage to vintage wear. Zelig, who pays homage to vintage wear, has also imagined how these pants will look after they are worn in and the colors have faded. In the summer, I'd wear these pants with a plain T and bee-sans.
¥66,000

Maiden's Shop
shop.maiden.jp
Instagram:@maidens_shop

HUMMEL 00

Hummel O shirt jacket

Just the right one.

It is sweaty during the day and a little cool when the sun goes down. You feel uneasy without a jacket, but you don't want to carry something bulky. Therefore, a shirt jacket is the best choice for this time of the year. I'll admit to disagreeing. This is the fashion line "HUMMEL O," which was launched in 2023 by HUMMEL, a sports brand with a history of more than 100 years. The recent appointment of Masanori Morikawa of "Basix" as creative director has also made headlines. The key to outerwear this time of year is ease of putting on and taking off, as well as portability. This item is made of a lightweight taffeta material that does not wrinkle easily, so you can just throw it in your bag when you are in trouble, and it will surely come in handy as an outerwear for early spring. And since it is reversible, you don't have to worry about getting tired of the all-over pattern!
60,500 yen

Hummel O
Instagram:@hummel00_official

CHROME

Chrome grocery tote

Versatile system.

To tell the truth, we want as many bags as we can coordinate every day. Well, since that is practically impossible, we choose bags that are versatile and can be worn with a variety of styles. This is the bag we would like to introduce to you. Chrome may have a strong image as a messenger bag for bicyclists, but while maintaining its "character," it actually offers this type of bag as well. This bag has a military flavor, which is just great. It is available in two colors, black and sage, but I prefer the sage color, which emphasizes the unevenness of the surface. The storage capacity is as expected of a chrome bag. There are three pockets on the outside and various sized pockets on the inside for different purposes, so you can carry your PC and peripherals with ease and without any clutter. The shoulder strap is also a nice feature.
¥16,500

chromium (Cr)
www.chromeindustries.jp

Seiya Kato

Finally, full recovery.

It has been about six months since I injured myself playing futsal last winter. Finally, the pain was gone and I was able to return to work. I wasn't moving that hard, but when I ran and stopped, I felt a snap. It was a sad moment when I felt my body was deteriorating. However, I will continue to chase after the ball as hard as I can, and I am determined that I can still do it. I look forward to hearing from you!

EVISU

Evis's Skajan

Japaneseness in full bloom.

First of all, we would like to introduce this scajan made by "Evis," a lifestyle brand founded in Osaka in 1991. It features a reversible design on both sides, with a tiger and dragon on one side and Mt. The colors are navy and black, so you can choose the color that best suits your mood and coordination. I used to wear denim with the seagull logo when I was a student, and it seems that "EVIS" is currently releasing items in a variety of designs. In Japan, there are directly managed stores in Ginza, Daikanyama, Omotesando, Shinsaibashi, and Rinku, so if you are in the area, please visit the stores.
¥63,250

EVISU
evisu.com

Hanes.

Haynes T-shirts

A new standard for plain T-shirts.

With the sudden rise in temperature, many of you may have hurriedly changed your clothes. Some days are warm enough to go out in just a T-shirt, so it is a good idea to check out the "best T-shirts" produced by "Haines". The best thing about these T-shirts is that they are comfortable to wear. The soft, fluffy cotton material is finished in a tagless design, so it is truly comfortable even when worn for long periods of time. It is also perfect for innerwear use, and it comes in a variety of sizes so that even petite and stocky people can wear it without difficulty. For size charts and other interesting details, please check the official site below.
From left to right: "KURO" ¥3,300 (¥3,630 for XXL only), "SHIRO" ¥2,970 (¥3,330 for XXL only)

HANES brands Japan
0120-456-042
www.hanes.jp

Timberland

Timberland 6-inch boots

A premium pair.

Everyone who loves fashion has probably gone through Timberland's footwear at least once. Yellow boots and three-eyes, field boots and Euro hikers, and many other masterpieces. Among them, a premier model laced up in leather joins the ranks. The base is a 6-inch boot like the yellow boot, but it has been reconstructed into a luxurious design that is a complete change from the traditional rugged impression. The leather padding on the cuff and rubber lugs on the outsole provide excellent durability and comfort. This is a pair that will add a touch of elegance to your feet, and is definitely worth checking out.
¥49,500

Timberland/VF Japan
0120-953-844
www.timberland.co.jp

STANDARD SUPPLY

Standard Supply Wallet

Now is the time to buy a new wallet.

A tired wallet needs a new look to prepare for a new life. Standard Supply's small leather goods seriespalThe most appealing features of the wallets released from "K" are the soft, skin-friendly texture brought about by Italian nappa leather and the colorful variations of colors. The long wallet has a main space for bills, coins, and cards, as well as a pocket on the back for IC cards. Both wallets have a thin gusset, so they can be comfortably used in a bag or pocket without being bulky. The bag is available in two sizes, a large and small, both of which are hard to throw away. The larger one is large enough to hold an iPhone, making it easy to use, while the smaller one is palm-sized, making it perfect for today's increasingly cashless society. It's all a matter of preference, so by all means, pick up the actual product at a store and take your time to examine it.
From top: ¥20,900, ¥25,300

STANDARD SUPPLY Futakotamagawa
03-5797-9311
egw-store.com/c/standardsupply

Yuri Sudo

Spring.

I have recently become addicted to something I bought at a roadside station. "Marutora FoodsShishamo kikurage (kikurage). I think it is common to find shishamo kelp with baby shrimps, but the kikurage is the key point. The kikurage is the key. It is crunchy and chewy, sweet and spicy, and delicious. The shiso (Perilla frutescens) is a nice addition to the dish. It is good as a snack, on rice, or tossed with udon noodles. I buy them online and stock up on them.

BEAMS PLUS

Mountain Parka by BEAMS PLUS

Gutto moompa.

They widen their frontage to sell clothes. There should be such brands, but personally, I like brands that are specialized and perverse. They are made with the brand's fans in mind, and the fans buy them. I like this kind of fashion cycle that is overflowing with love. Beams Plus Plus" is a brand that embodies this. What caught my attention this season was the eye-catching mountain parka, which is based on the American outdoor brand of the 60s and 70s, but the material is modernized. The strength of the material is strong, with just the right amount of sheen and wrinkle to give it an impression of being not too "in-your-face. The waist pocket with hand warmers, asymmetrical chest pockets, and underarm gussets are just a few of the gimmicks that have been added without hesitation. The more you use it, the cooler it will become. If you like it, you will like it.
50,600 yen

beams plus harajuku
03-3746-5851

CHACOLI

Chacori Boston Bag

Honest and serene.

Chacori is a sincere bag brand. We are always in pursuit of bags that are "tools" that faithfully meet the needs of their users. Chacori pursues bags as "tools" that respond faithfully to their users' needs. The bags are minimalist, yet more than adequate, without unnecessary decorations or intentional design, and they make the user's spine stand up straight. This large Boston bag is, once again, a perfect structure made of simple elements. It is a product that has already been completed, but Chacori responds with the fabric. High-density canvas is used to create a durable yet textured finish. The zipper is made of TALON, just like the original model. No matter how you slice it, it is a bag without a single flaw. Most Boston bags have a rugged coloring, such as khaki or brown, but the natural version has a tranquil atmosphere. Chacori" even has a novelty that jumps over the concept of a Boston.
¥45,100

wag ink
03-5791-1501

BODHI

Bodhi polo knit and crew neck knit

Silk is good, silk is good.

I am often attracted to vintage clothes as objects, but when I start wearing them, I have a little patience. They may not have the specifications to withstand the weather, or the feel may be finished. I think it would be nice to have clothes that are made with the full power of modern technology. The new Bodhi collection was the catalyst for this thinking. This is a knit made of luxurious silk 1001 TP10T, delicately knitted in 18 gauge, so it is supple and comfortable without sticking to the skin. The ribbing is also moderately tight, so the silhouette is gentle and beautiful. As a matter of course, the more comfortable a garment is, the better. It's hard to decide whether to wear a polo or a crew top, but it depends on your mood.
From left to right: ¥69,300, ¥66,000

Bodhi.
bodhi-cashmere.com

REPRODUCTION OF FOUND FOR ÉDIFICE

Edifice special order reproduction of found's German trainer

Do you like Brown Germans?

Despite the fact that I have introduced so many sneakers on Huynem, I only own one pair of sneakers. They are the German Trainers by Reproduction of Found in white. I don't like sneakers that look like they are the star of the show, or that have thick soles, or that are too active for my taste. The "EDIFICE" special edition of the Repro will be released. The sole has an uneven, thin sole, reminiscent of court shoes. The brown suede gives the shoes a sporty, urban look. Personally, I want to match all the denim I have at home! I'm sure both dark and shallow denim would look great with them. The inline is nice, but the special order is hard to throw away.
28,600 yen

Edifice Shinjuku
03-5366-5481

Soma Takeda

The man who embraced the Heisei era.

Lately, I've been watching a lot of dramas starring Kim Tak. Good Luck", "Love Gene", "The Great Family", "Hero", etc. Even though it's my second time watching them, I still find them interesting, and it's also good to feel the atmosphere of the Heisei era and immerse myself in nostalgia. Still, it's amazing how Kimura always looks like Kimura no matter which film he's in.

nanamica

Nanamica's coat

Carcourt with concealed nails.

Since I moved to a new house, the distance between my home and office has become closer, so I have more opportunities to ride my bicycle. Therefore, outerwear with a length that does not reach the knees, such as this Nanamica car coat, fits my current lifestyle. In the past, car coats were originally designed to protect riders of convertible cars from the cold and dirt. Due to its characteristics, leather and wool were originally used in many cases, but NANAMICA has updated such items to modern specifications. The two-layer ePE GORE-TEX material used is waterproof, breathable, and supple to the touch. We were impressed by the basic yet functional design, rather than by the loud claims of its specs. Moreover, the functionality is just right for today's street wear. It's like this: a wise hawk hides its talons.
Each ¥79,200

Nanamika Daikanyama
03-5728-6550
Instagram:@nanamica_daikanyama

NICK GEAR

Nick Gear Blouson

Basic, which is not a simple task.

Swing tops are often worn as outerwear this time of year. It is a light outerwear but has a high neck and can beat the cold even at night when it is chilly. The "Nick Gear" is based on such a swing-top blouson, but with a unique twist. The brand's individuality is scattered throughout, from the center zip that goes all the way down to the chest, to the drawcord neck, to the casually ruffled cuffs. And while all of these details are unexpected, the items themselves give a basic impression because they are so casually arranged. This is a piece that will make spring fashion fun, whether you let the collar of your shirt peek out from around your neck or enjoy layering cuffs.
¥36,300

Nick Gear
vegastore.official.ec
Instagram:.@nickgear.com

BLINK

Blink shirt

Han is an open collar.

This summer, I want to wear an open-collared shirt with a white tank top as an inner layer and the chest open. With a white tank top as an inner layer and the chest open, I thought it would be cool to wear a shirt with a sense of danger, as in the Kitano movies of the 1990s, and feel like a Han (Chinese man). That's why I picked up this open-collared shirt from Blink. The shirt is made of saxe-blue oxford fabric, has large shell buttons and pockets at the hem, and has an interesting sense of balance that makes it look like a jacket even though it is a shirt. Incidentally, the item is called a "pajama shirt," and it certainly has a relaxed feel without being too formal, and goes well with the way it is worn with the chest open. It's not quite the same as the cool Showa-era men, but I'd like to start with this shirt and work toward becoming a chic adult.
¥25,960

impart
in-part.net

FOOT INDUSTRY

Foot Industry Shoes

I still prefer suede.

I'm a big fan of suede sneakers because the fluff and dirt on the uppers adds to the flavor, and I can wear them without worrying about the details anyway. I usually wear "SUEDE" by "PUMA," but I wanted something a little more anonymous, and I found these by "FOOT INDUSTRY. It looks like a model with a thinner sole than the standard "GAT BALLET," and I was struck by its slim silhouette with a low instep. The upper is made of carefully selected suede, with leather used at points. Even the sole is unified in brown, giving it a finish that is both casual and classy. The new condition is of course attractive, but personally, I can't wait to see them fade away, and this is one pair that I can't wait to see.
¥24,200

foot industry
footindustry.com

Hideki Shibayama

The recent sauna situation.

In fact, I am currently in the process of getting paid, and I went to various saunas in March. Among them, I was surprised by "Sauna Tokyo" in Akasaka and "Karumaru" in Ikebukuro. I won't go into details, but the quality of the saunas is such that you can feel that they are made by sauna-loving saunas in the short time I spent there. Having said that, my best sauna is still "Toto Ken"!

FreshService

Best of Fresh Service

It is still fresh.

It is almost April. But it is still cold at night. So I was looking for a vest for running, and I found a perfect item at Fresh Service. The body is made of "PERTEX® REISSUE REISSUE", a fabric that follows the manufacturing process from weaving to dyeing that was used when "PERTEX®" was first created in 1979, and has been reissued. The functions are very modern, and the windproof and water-repellent properties that are typical of "PERTEX®" are still present. It is supple and durable, yet extremely lightweight, and the front pocket is large enough to hold gloves, coins, house keys, and various other small items. Fresh Service" incorporates functional materials into a modern silhouette. You can rely on it both in town and in active scenes.
¥35,200

Fresh Service Head Quarters
03-5775-4755

ALUMO for Graphpaper

Armo × graph paper shirts

Pale green to wear in early spring.

This shirt was purchased because of its pale and soft pale green color. The fabric was provided by Almo, a long-established shirt fabric manufacturer from Switzerland that is trusted by famous tailors and maisons. Only 0.3% of the world's cotton is used to weave this shirt, and the soft, clear water of Switzerland is used to finish it, giving it a soft yet resilient and comfortable touch. The shirt has a boxy silhouette, which is typical of Graph Paper, and gives it a rough appearance with a touch of elegance. I have many shirts from [graph paper], but it is the universal beauty that makes me want to buy more shirts every season. This one, which combines high-end fabrics, is sure to become a longtime friend.
37,400 yen

Graphpaper Tokyo
03-6381-6171

THE NORTH FACE

The North Face Rain Jacket

A sign of trust.

In a previous interview, I heard that "the Half Dome logo is a proof of trust that was finally commercialized after a series of conversations and tests with athletes. After learning about this background, I felt as if I could sense the creators' thoughts and feelings as they develop products to protect lives in the outdoors, and I have come to enjoy wearing "The North Face" products regardless of the field. Here, I picked out a 2.5-layer waterproof jacket. The thin, supple nylon material is combined with WUROS, which can be recycled from raw materials, and the durability of the fabric is enhanced by using a waterproof membrane and seam tape that are resistant to hydrolysis. It has an iconic design with the standard switching, but you can feel The North Face's attention to detail in the differences in materials and details.
¥31,900

GOLDWIN Customer Service Center
0120-307-560
www.goldwin.co.jp/tnf

ASICS WALKING

Asics Walking Sneakers

A walking line that cannot be underestimated.

The majority of ASICS sneakers seen around town are from the "ASICS Sports Style" line. I myself had the perception that "ASICS" for everyday wear = "ASICS Sportstyle. Sports Style" for everyday wear, but when I saw the "ASICS Walking" lineup, that image was updated. As the name suggests, this line applies the technology of sports shoes to pursue comfort and ease of walking. This is the "Gel Ride Walk GTX model, which uses the well-known shock-absorbing "GEL" shock-absorbing function, as well as walking-specific technologies such as the "Guidance Line" structure to enhance stability and "Energy Savinck" to reduce energy consumption. The GORE-TEX is also included, making this the perfect pair for those who want to walk in comfort no matter what the weather is like. ASICS has added a new option that is not a retro running shoe.
22,000 yen

ASICS Corporation Customer Service Center
0120-777-591
www.asics.com/jp

Amane Yasuda

Leisure time usage.

These days, on my days off, I drink, run, or guess. The rest of the time, I go to museums or something like that. Running, in particular, was sparked in earnest by the warmer weather. I like that I can do all of these things alone.

Peak Performance

Peak Performance Shell Jacket

Spring color scheme.

I'm trying something new: first skiing in January, first trail running in March. This year, I am going to do a lot of things I have never done before! I wore "Peak Performance" ski wear when I went skiing in January. The brand was created by a world-class mogul skier, and it is a brand that is admired even among professional skiers. I am a beginner skier, so I can't give you a realistic impression of its performance until I have used it in various ways, but the reason I recommend this brand is that it is overwhelmingly well-designed. Anyway, the balance of the color scheme and the way it is presented in a way that makes you want to pick it up is very good. I would not be surprised if some people start skiing because of these clothes. PEAK PERFORMANCE also has trail, hiking, and golf lines, so this shell jacket is what you want to wear in the spring and summer when skiing is out of season. When I went trekking in March, I realized once again how important it is to be easy to carry. I would love to climb various mountains wearing this.
¥39,600

peak performance
peakperformance.com

ARC'TERYX

Arc'teryx Backpacks

Round and strong.

Somehow, spring makes me want a new bag. Moreover, as mentioned earlier, when I start playing outside, I naturally become interested in outdoor-derived brands. However, items from [Arc'teryx] have a strong stylish image, and somehow I had the feeling that it was still too early for me as a beginner. However, after taking a quick peek, I found an item that I would not feel uncomfortable using on a daily basis! It has a top pocket for quick access to luggage and a computer sleeve, a great design for working people. The solid design is also nice, as the compartments are not visible from the front. Moreover, the nylon material used is well known in the alpine environment, so you can avoid the minor stress of having your backpack stick out from your umbrella on rainy days. The shape is round and charming, so it will quickly become a part of your wardrobe. I would like to welcome the new year with a different and fresh item.
¥34,100

Arcteryx
arcteryx.com

CONVERSE

Converse All Star LGCY

We've been waiting for it, a new standard.

If you ask me which brand of shoes I like best, I will answer "Converse" without hesitation. Looking back, "Converse" has been in my shoe box since I was a child. I don't have any emo episodes to talk about, but I feel a special sense of security, partly because I have been wearing them since I was a child. It's a feeling that says, "I knew I had to have these. I prefer the classic style of Levi's 501s with high-cut All-Stars, and now that a new model has been created from my classic All-Star sneakers, I can't miss it. All Star LGCY" features a "one-star" heel label, a black insole logo with a blue border, cotton laces, glossy doves, and a heavy outsole. While following the details of the now extremely rare "All Star" of the 1970s, this model responds to the sensibilities and needs of the modern age. As you can see when you try them on, the insole cushioning has been greatly improved, and your feet won't get sore after a short walk. It is fun to collect "Converse" shoes in different colors, so I tend to accumulate a lot of them. As for the "All Star LGCY," I want them in all four colors.
¥13,200

converse
converse.co.jp/collections/all-star-lgcy

coupronde

Cooprond sweatpants

Tired but cool.

High-quality sweatshirts are a luxury. I thought they were for relaxing in the first place, but with a silhouette like this, they are completely fashionable. Coupronde" is a clothing company that creates clothes based on the idea of "wanting to wear high quality, shiny materials of European brands in oversized sizes like American brands. This sweatshirt is also made of luxurious spin cotton, which is a rare extra-long staple cotton, so it feels thick and a little stiff at first, but the more you wear it, the more you will get used to it. A further decisive factor is the silhouette. Personally, I think it's cuter when it's rounded and ribbed like this, and I like that it's not too thin and not too thick. There are also hoodies and T-shirts, so check them out!
¥27,500

coupe ronde
Instagram:@coupronde

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