FEATURE | TIE UP

Translated By DeepL

People who wear Margaret Howell. Ayumi Nakajima and Momoko Fukuchi.
The Clothing for Everyday Life

People who wear Margaret Howell. Ayumi Nakajima and Momoko Fukuchi.

Finding the best materials and designing from there. MARGARET HOWELL's clothing is not fashion that follows trends, but clothing that is rooted in daily life. Therefore, from the first time you put your sleeves on, they become familiar with your skin and reveal your personality. This time, we produced a short movie starring Ayumi Nakajima and Momoko Fukuchi wearing Margaret Howell's clothes. The film is presented along with a special interview with Daisuke Iga, the director and stylist of this project.

  • Direction&Styling_Daisuke Iga
  • Movie Direction_Yohei Haga
  • Movie&Photo_Yoko Kusano
  • Camera Assistant_Yuma Maehara
  • Lighting_Takashi Watanabe
  • Music_uri gagarn
  • Hair&Make_Minako Suzuki
  • Cast_Ayumu Nakajima, Momoko Fukuchi, Akito Inui
  • Text_Shinri Kobayashi
  • Edit_Daiki Yamazaki,. Soma Takeda

It always looks neat, yet relaxing. (Momoko Fukuchi)

I hear that you all like Margaret Howell's clothes.

Iga: I like the feeling of being rooted in life. Rather than a straightforward design, I often use it for costumes because it has nice margins and fits in with any style.

The brand is updated, but the style remains the same, so it can be adapted to any era.

Fukuchi: I still wear clothes from "Margaret Howell" that I came across in an outfit about five years ago, and I think it's great that they are comfortable to wear and look good even when I have to go out suddenly.

Nakajima: I also bought a sweater about 10 years ago and have kept it. Margaret Howell's clothes don't make you look self-conscious, but when you wear them, you look like a proper person, don't you?

Iga: It adds something extra to the people.

Nakajima: I now realize that this is also a function of clothing.

What kind of clothes do you usually wear?

Nakajima: I have a lot of secondhand clothes. I don't even think it's good because it's old clothes (laughs). But when I don't have an outfit, such as for reading or meetings, I tend to wear a shirt and slacks.

Fukuchi: I love clothes that are relaxed but still look decent. I often travel a lot, and I like to wear clothes that allow me to move easily while I am on the move, but also allow me to make plans based on my mood once I arrive at my destination.

INFORMATION

Margaret Howell.

Phone: 03-5785-6445
Home Page

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