Sumida River design for daily wear.
Fishlocal" is a brand that develops around the theme of a single fishing spot, and the Sumida River was chosen as the theme for the first season.
Sato: It is interesting, isn't it? If it is designed with the image of a city in mind, it can convey the atmosphere to people who do not know the city. I think it is innovative that clothes are used as media.
Tada: It's a new form of using clothing as a medium to convey the charm of a city.
Araya: I liked how the Sumida River was reflected in the design.
FL LS Tee_MINAMO ¥8,250, , FL 3-Layer Detachable Fishing Pants ¥60,500
What kind of fashion do you usually like?
Araya: I like to wear clothes that are easy to move in. I like denim and wear it often. I like the fact that it is originally workwear but can be worn casually.
Tada: I always wear black so as not to be reflected in my own shoots. It was refreshing to wear orange today.
Sato: I like clothes that are simple and easy to move in. I often wear loose-fitting clothes, but I like clothes that don't look sloppy. I choose mostly black, white, and navy clothes that I can wear for a long time.
FL C/N Sweat_World ¥9,900, , FL Big Tote ¥12,100, , FL × OWLMILS_Izanami ¥23,100
How did you feel when you tried on "Fish Local"?
Araya: The material of the pants was light and easy to move around in. It is also nice that they can be turned into shorts. The surface of the Sumida River is beautifully designed on the long T, and I think it is interesting to incorporate location information into the design.
Sato: The size of the sweatshirt is relaxed and to my liking. The Sumida River is marked on the world map on the back, and I think the design embodies NOTICE Y(OUR) I think the design embodies LOCAL. The sunglasses were light and comfortable to wear. I had never used glass cords before, but they are very convenient.
Tada: It looked good on you.
Sato: Glass cords tend to be austere, but I think they are designed for casual use.
FL Hoodie ¥10,450, , FL Bucket Hat Bag ¥12,100
Tada: The orange of the parka looks like a sunset reflected on the Sumida River. I also like the loose fit. The hat is cute how it changes its silhouette to look like the shimmering surface of the water when you squeeze it with the drawcord.
Araya: I also thought the colors were easy to match. It blends easily with the clothes I have.
Tada: It's a color that blends in with the city. I would normally want one.
Sato: It's a design you can wear even if you don't fish.
