FEATURE | TIE UP

Translated By DeepL

You can take a free walk around the Sumida River local area and do some fishing.
In town and fishing wearing FISH LOCAL

You can take a free walk around the Sumida River local area and do some fishing.

Blue Blue, a fishing manufacturer that mainly offers salt lures, has launched an outdoor apparel brand this season. The name of the brand is "FISH LOCAL. Focusing on fishing spots around the world, the brand has a unique concept that reflects the practical functionality and atmosphere of the local area in its products. The theme of the first collection to be unveiled is "SUMIDA. The Sumida River is one of the best spots for sea bass fishing in Japan, and as you know, the surrounding town is full of charm. The two groups of friends spent a relaxing day strolling along the Sumida River, where they could enjoy fishing and fully enjoy the downtown area.

  • Photo_Masashi Ura
  • Text_Shogo Komatsu
  • Edit_Yosuke Ishii, Shogo Komatsu

CASE.2 Asakusa Bridge In Asakusabashi, where you can feel the downtown atmosphere.

PROFILE

Yuta Takahashi (left)
Color at Against Owner

In 2013, he opened the used and select store "Color at He opened the used and select shop "Color at Against" in Yoyogi Uehara in 2013. He is interested in many aspects of the outdoors, from fishing and camping to vehicles such as bicycles, motorcycles, and cars, and he is always willing to dig deep once he gets into something he is passionate about. His main activity is mountain stream fishing, but this year he finally made his debut in ocean fishing. Instagram:@color_at_against

PROFILE

Wataru Yamamoto (right)
OPERATION MOSQUITO

OPERATION, an instrumental band formed in 2022. He is the bass player in the instrumental band "MOSQUITO" formed in 2022. He expresses his inner passion through his music, which is based on the theme of "the dirtiness within beauty," both on the surface and on the inside of human beings. He has enjoyed bass fishing for many years and also goes sea bass fishing. Instagram:@wataruxyamamoto

PROFILE

Haruka Uchibori (middle)
IT Company

He enjoys visiting vintage clothing stores and saunas, and sometimes travels around Japan for this purpose. He and Mr. Takahashi hit it off when he visited "Color at Against. He has no experience in fishing and this will be his first time trying it. Instagram:@harunpolaundry

Do you often visit the area around the Sumida River?

Takahashi: My wife's parents live close by, so they come here a lot.

Inner moat: I don't come here often, but I have saved many cafes I like on Google Maps.

Takahashi: He said there was another cafe he wanted to go to today, so I went there, but it was closed at 11:00 (laughs). So I went to a random café and found it to be very nice.

Yamamoto: I sometimes come to Kappabashi to buy cooking utensils, and my friend runs a coffee shop in Kiyosumi Shirakawa, so I go there occasionally. I don't come here often, but it is a nice town.

Takahashi: Towns along the Sumida River are interesting because they have different atmospheres even though they are close to each other. Kuramae and Kiyosumi-Shirakawa are becoming more uptown, while Asakusabashi and Monzennaka-cho remain more downtown-like.

Yamamoto: I really think so. It is interesting to see the atmosphere change as the city changes, as you pass through new streets and find old buildings.

Inner moat: Indeed, you may be right. Each town has a different demographic of people and different tastes in stores. Just moving from town to town is fun.

FL S/S Tee_SWING ¥7,150, , FL 3-Layer Detachable Fishing Pants ¥60,500, , FL Bucket Hat Bag ¥12,100

FL L/S Tee_SUMIDA ¥8,250, , FL Bucket Hat Bag ¥12,100

FL L/S Tee_Signature Logo ¥8,250, , FL × OWLMILS Sif ¥14,850

Takahashi: I like that there are a lot of individual stores with style, like messi-ya. There are also many wholesale stores, so it's fun just to wander around.

Inner moat: There are so many restaurants with a great atmosphere that I feel like stopping by. There are many restaurants that I am very interested in, such as teishoku-ya (set meal restaurants) where there is a general, or old-fashioned Western-style restaurants.

INFORMATION