FEATURE | TIE UP

Translated By DeepL

The real thing doesn't move. For the unpredictable everyday, adidas Telex.
adidas TERREX for rainy day and so on

The real thing doesn't move. For the unpredictable everyday, adidas Telex.

Whether in the mountains or in the city, the more active we are, the more unpredictable things we will encounter. Sudden bad weather, unexpected trouble, we must make instantaneous judgments to overcome the difficulties in front of us. If we had a tool with us that would be our partner in such situations, we would be able to enjoy even that.
adidas Terrex is adidas's outdoor sports-focused label. While covering all scenes from the outdoor field to daily life, it is characterized by a simple design that does not choose the user. Yet, the functionality is appropriate and moderate, and is perfectly suited for the real thing. This time, while expressing this through visuals, we will prove the strength of the product by focusing on the behind-the-scenes of its photography.

  • Model_Yukito Hidaka (DONGYU), Yuto Yoshida, Shuma Macdonald
  • Photo_Toshio Ohno (CEKAI)
  • Styling_So Matsukawa
  • Prop Styling_Shizuka Aoki
  • Hair&Make_Katsuyoshi Kojima(TRON)
  • Location Bus_Naoshi Kawaguchi (AWANO KIKAKU)
  • Text&Edit_Yuri Sudo

SCENE2. URBAN FIELD

Not too much, just the right amount of functionality and design.

An umbrella alone is no match for walking through the city in bad weather. If a building wind blows, not only your shoes but also your pants will get wet, and you may have the misfortune of being splashed with mud by a car. It seems to me that to be fashionable on a rainy day requires a certain amount of resignation.

However, heavy full-body rain gear is a bit too much. Then, "adidas Terex is the best solution. Recently, many outdoor wear products prioritize functionality over detailing, but adidas Terex is characterized by a stylish design that sets it apart from these products.

For example, the staff member in charge of rainfall is wearing the "GORE-TEX® 2-layer Performance Jacket" introduced in the previous chapter. It blends in comfortably with sweatpants. The jacket can also be worn with a different silhouette, or with an inner layer, by cinched hems.

The two color schemes, green and purple, are a very austere choice, even when looking around the outdoor world. While they are at home in the mountains, they would also make a great styling accent in the city. Incidentally, adidas Terex has released pure white trekking shoes in the past, and their fearless coloring is becoming a distinctive feature of their products.

Rainfall he and the model are wearing the same Sky Chaser AX5 Gore-Tex Hiking Shoes. This is also a model that can handle a variety of terrain, and its versatility will be apparent when you actually put your feet through it.

The first reason is function. The ultra-lightweight "adidas Lightmotion" cushioning will not interfere with your movement. The sole is made from the outside with a "Continental ™ Rubber outsole" to provide grip, while the "lightweight EVA midsole" provides cushioning and flexibility, and the footbed is an "Ortholite sockliner". The minimalist construction is not too high-level, with functionality tucked in. You can trust your feet without any worries, and the asphalt in the city is no problem with these.

Next is the coloring. The four colors in this collection are all dark tones, so they will blend in with the city without interfering with your outfit. At the same time, the color scheme is not monochromatic, but rather expressive, so you will be glad to know that it also provides just the right amount of accentuation.

Xploric cargo pants ¥12,100

The cargo pants the model is wearing can be set up in the same color as the jacket. They are waterproof and can be easily used for any kind of activity. The pockets on the front, back, left, and right sides make it easy to get small things in and out without having to open up your backpack. You can even go without a bag if you want.

And in the city, we tend to forget to take UV protection more often than in the mountains, but thanks to materials with UV protection, we can naturally take measures against UV rays.

The outdoor boom has taken root as a culture, and people who have not been exposed to nature are now entering a new world, while experts are aiming for even greater heights. While modern technology can be mobilized to create any number of highly functional products, what will adidas What will adidas Telex do?

The solution to this problem is to create a product that is not too excessive and can be used in any situation, while providing honest functionality that is friendly to both parties. It is not easy to understand, but it will surely appeal to those who pursue authenticity. This is how our behind-the-scenes staff uses these products.

*This fashion story is partially non-fiction.