The hottest person in Paris right now. The true identity of Ramdan Touami.

Good morning! A person appeared with a cheerful greeting at a newly opened store in a corner of Nakameguro. His name is Ramdan Touami. A French businessman and creator, Ramdan has been attracting attention in Paris where he directs his own store, WORDS, SOUNDS, COLORS & SHAPES. The first such store in Japan opened in Nakameguro. In the open space with high ceilings, items from his original brand "DIE DREI BERGE" are displayed, and the high quality of the items is astonishing. Who is Lambdin anyway? With these questions in mind, we visited him and asked him a variety of questions about himself, his store, and his creations.

Photo_Sara Hashimoto
Text_Tsuji
Edit_Yosuke Ishii

It's all authentic, and fakes don't exist here.

Why did you choose to open a store in Nakameguro rather than in Harajuku or Shibuya?

Ramdan: I'm not interested in Harajuku or Shibuya. I don't pay much attention to Ginza either. The first store I worked on for BULLY is in Daikanyama, which is close by, and my favorite Japanese brands have stores in this area. So it's like a village. I feel close to it.

You mentioned earlier that you were going to build a gallery here. What kind of exhibitions are you planning to hold there?

Ramdan: Pornography, I guess (laughs). That's a joke, but I am also a collector of politically cool magazines. I probably have the best collection in Europe. I've been collecting for almost 30 years now. I would like to exhibit those things.

Do you want to send a message through this exhibition?

Ramdan: Of course...the 60's to 90's had a lot more political topics than just fashion, and there were a lot of magazines like that.

Is there anything you would like to convey through this store, or anything you would like customers to feel?

Ramdan: I don't have anything to tell you. I think you will understand when you come to the store. I think you will understand what I am trying to convey when you hold the product in your hand and look at it. If you feel empathy with the products, please buy them. Everything is authentic, and there are no fakes here.