There are merchandises (products) that non-clothing stores make for promotional purposes. Tote bags, mugs (lol), stickers, T-shirts, and so on.
Basically, the body or base is nothing special, and the store's graphics are simply placed on top. It's all about taste and the brand power of the store.
For that kind of item, the "IN-N-OUT BURGER" product introduced here is the most appetizing of all.
IN-N-OUT BURGER is a popular hamburger restaurant born in California. In Japanese, it is pronounced "in-and-out," but over there, it is pronounced "in-nan-out.
So what's great about IN-N-OUT BURGER is that even though it is a large fast food chain with more than 300 locations around the West Coast, its brand power has never waned. Of course it's supremely delicious, and its very existence is cool.
It is of course difficult to maintain brand power in a store or brand that is known only to those in the know and where the customers are all people of good taste, but I think it is even more difficult to keep the freshness of the brand while expanding on such a large scale. It is a learning experience!
I have written about this at length, but it is indeed embarrassing to wear this T-shirt shiny and new, so I think a little work like this would be just the right amount of salt.
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