A new Hoka store is opened in Shinsaibashi. It is gaining momentum with three more stores scheduled to open in Tokyo.

HOKA, which has been attracting many people with its soft and comfortable shoes, will open a new store.

Located in Shinsaibashi, Osaka, it is the largest store in Japan with two floors. The opening date is Friday, August 29, to coincide with the final race of the "UTMB®" World Series of trail running races.

The first floor, immediately after entering, is a fusion of store space and a brand space named "HOKA BASE CAMP.

The store space will feature a wide range of the latest footwear, apparel, and accessories. Meanwhile, at the HOKA BASE CAMP, the history of the brand will be on display, as well as archived models of trail running shoes that showcase HOKA's roots in the Alpine mountains.

There are also differences in the spaces. The former is a modern, clean space with blue and white tones that symbolize technology and innovation. The latter incorporates wood grain and rock materials to evoke the mountains that are the starting point of the race. In commemoration of the "UTMB®," a video that evokes the race will also be shown.

The second floor is a community space for the HOKA RUN CLUB. Equipped with 28 small lockers, it is convenient as a preparation and fitting room for running. Special events such as test runs of the latest shoes will be held.

To commemorate the opening of the new store, a limited number of original pouches will be available for purchases of 20,000 yen or more at the store. With plans to open new stores in Newman Takanawa, Marunouchi, and Shibuya in the future, it seems that Hoka's momentum will only continue to grow.