Charming embodiment of British tradition and creativity. The Burberry and Monocle campaign has begun.

A media company that provides unique perspectives on international affairs, business, design, and culture from a global perspective.MonocleSince its launch in 2007, the magazine has been published 10 times a year and is a multi-channel media outlet that offers a variety of content, including events, conferences, cafes & stores, and more.

We have teamed up with Burberry, a leading British luxury brand, to launch a new outerwear campaign.

Monocle Café & Shops in London, Paris, and Tokyo will be jacked up for a limited time. You can enjoy a special experience exclusive to each store.

Incidentally, at the Tokyo store, visitors can enjoy free drinks served in Burberry checkered cups and receive a free pocket-sized "Tokyo Guide" jointly edited by "Monocle" and "Burberry".

An illustrated guidebook on the city of London, "London: A City of Many Characters," jointly produced by Burberry and Monocle, will be distributed at stores in London, Paris, and Tokyo.

This guide introduces iconic characters from the city of London, including "Shoreditch trendsetters" and "Chelsea's former socialites," along with Burberry's signature outerwear.

Incidentally, this guidebook is included in the November issue of Monocle, which is on sale now, and will also be distributed at Monocle stores in each city until Wednesday, November 12.

This project is a charming embodiment of the British creativity shared by Burberry and Monocle. It is an attempt to connect the people of the three cities to the spirit of London through guidebooks, store experiences, and actual streets.