Bringing Tradition to the Future. Sashiko Gals and New Balance will sell collaborative items in a charity format.

Japan is a treasure house of traditional crafts. There are artisans throughout the country who have inherited techniques that have been handed down since ancient times. Among them, a group of sashiko artisans, called "Sashiko Artisans," is attracting attention from all over the world for its fusion of fashion and culture.Sashiko Gals" In Huinam, too, this February.news coverageI would like to thank you for your cooperation.

With such Sashiko Gals, [Joon] and [Joon].New Balanceannounced a partnership project, "Crafted for the future. The project is a partnership project

For this project, a limited edition item customized by "Sashiko Gals" was produced based on New Balance's flagship "Made in USA 1300JP" model and the "Premium Varsity Jacket," a symbol of American culture.

New Balance Made in USA 1300JP × Sashiko Gals

New Balance Made in USA Premium Varsity Jacket x Sashiko Gals

All of them are one-of-a-kind, each one hand-made and embroidered with sashiko. The proceeds will be donated to the "Sashiko World Championships" project and to support the training of sashiko artisans. This project not only preserves tradition, but also creates a mechanism to pass it on to the future.

Only two pairs of shoes and four jackets will be available, and both will be sold by lottery. Why not enter and win a one-of-a-kind collaboration item? For details on the lottery, please seethis way (direction close to the speaker or towards the speaker)for more information.