NEWS

Translated By DeepL

【FOCUS IT.]New Balance's famous "1080" has been brilliantly updated. A fascinating shoe that allows you to enjoy running for a long time is now complete.

The New Balance “1080” was created to support runners in achieving a comfortable running experience. It is not designed for speed; rather, its sole purpose is to help runners “keep running comfortably for longer.” For those leading a wellness-focused lifestyle, this philosophy serves as a foundation—and a guiding principle to return to whenever their rhythm falters.

As a daily trainer, this shoe—which has undergone numerous updates over the years—has now been redesigned as the "1080v15."

A major highlight of this update is the incorporation of a new material, "INFINION" foam, into the midsole. While retaining the soft, enveloping cushioning of the original "1080," it enhances energy return (rebound), achieving a higher level of both comfort and running performance.

The design has evolved to maintain a consistent running rhythm even as distance and time accumulate, supporting high-quality running over the long term.

When you actually slip them on, you’ll feel not only the superior cushioning but also the way the compressed midsole springs back like a coil, generating the energy you need to take your next step with ease. The soft, light feel—like walking on a spring bed—is not only comfortable but also reduces the strain on your feet, naturally making you want to push yourself a little further.

I really noticed the difference when running uphill. The bounce I feel with every step makes my body feel lighter, allowing me to maintain a brisk pace as I climb the hill. Compared to before, I feel less tired after my run, and it makes me want to go for another run tomorrow.

The secret to this technology, which makes running feel more accessible, lies in the outsole. Designed under the theme of “Data to Design,” it features a structure that gently supports the entire sole of the foot from the moment it touches the ground through to the push-off.

Featuring a rocker structure that naturally shifts your weight forward the moment your foot touches the ground, along with a wide ground contact design. This allows for a smooth transfer of body weight, helping to maintain a consistent running rhythm.

Rubber is positioned in the forefoot to leverage the midsole’s elasticity, supporting a smooth push-off. The use of highly durable “N Durance” on the outer heel ensures the shoe is reliable enough for everyday runs, which is another appealing feature.

The upper features a lightweight, breathable mesh that offers enhanced breathability. It retains the brand’s signature gentle, enveloping hold and secure fit that moves with you, delivering a stress-free wearing experience.

〈New Balance〉1080v15 (MEN) 1 pair each, 22,000 yen

〈New Balance〉1080v15 (Women's) 1 pair each, 22,000 yen

As you can see, here is the color lineup. There are five colors available for men’s sizes and four for women’s sizes.
*Some items are scheduled for release in February

I hear that the first customers to purchase this item will receive a special New Balance running journal as a gift. Running is also a way to engage in a dialogue with your body. It might be a good idea to reflect on your runs and find your own rhythm that will help you keep running for the long haul.

Starting Thursday, January 15, programs designed to help users of the New Balance official store app discover the joy of long-distance running will also be held at "New Balance Run Hub Yoyogi Park" and "Runtrip BASE YOYOGIPARK."

If you wear the "1080v15" to participate in this program, you'll receive a special stamp card, and for every stamp you collect, you'll get a free drink. It seems that if you collect all 12 stamps, you'll also receive an original patch.

Running has a way of lifting your spirits. Whether it’s to maintain physical and mental health or to establish a steady rhythm in your daily life, everyone has their own reasons for running. The “1080v15” is the perfect pair of shoes to support those aspirations from the ground up. It’s ideal not only for those who already incorporate running into their daily routine but also for those looking to start a new habit. Why not slip on this shoe and see for yourself how it helps you keep running for longer while staying comfortable?

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Official Site

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