[Serialized "【 Minor Good Guide"] Vol. 30: Beams Plus's Star Supporting Character.

Classic items from established brands are truly great. As the name “classic” suggests, they have a long history and reliable features, so you’ll never get tired of them, no matter how old you get. But this is a series aimed at those with a bit of a contrarian streak. I’ll be introducing lesser-known yet truly compelling items from those very brands. In this 30th installment, we’ll look at some hidden gems from *BEAMS PLUS*.

Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo

The term “star piece” is often used to describe clothing, but when putting together an outfit, that alone isn’t enough.

"BEAMS PLUS" draws inspiration from American casual and traditional styles, offering a modern take on authentic designs. When you browse their collection, you’ll notice plenty of eye-catching patterns and vibrant pieces—but they also have items like this.

Duffle Bag ¥ 41,800

Going back to what I mentioned at the beginning, this Boston bag isn’t the kind of item that steals the show. Instead, it plays a supporting role, adding just the right touch to your outfit.

It is said to be based on a winter sports model from the early 1980s, and the classic fabric embodies that style. Made with 1,000-denier Taslan-treated yarn and featuring a urethane coating on the reverse side, it has a distinctive uneven dye finish.

Another key feature is its ergonomic design. It incorporates a harness and is lightweight. In addition to having plenty of pockets, it’s also durable enough to withstand external impacts.

Wearing it with an outdoor-inspired look is a classic choice, but pairing it with a traditional style has its own charm. How about carrying it while wearing a loosely tied tie, just like Tom Hanks in the movie *The Terminal*?

Oxford Shoes, Suede ¥ 53,900

Oxford shoes are an essential part of creating the preppy style favored by "BEAMS PLUS." We partnered with a skilled Japanese shoe factory to create them using our own original patterns.

Crafted from a wooden last, these shoes embody the essence of American footwear with their iconic brick-colored soles and suede uppers. While prioritizing comfort, the rounded silhouette is a distinctive design feature unique to this shoe. Constructed using the Goodyear welt method and featuring authentic craftsmanship, they combine durability with comfort.

A rare pair of shoes that strikes the perfect balance between elegance and a touch of casual flair. They’re by no means flashy, but it’s shoes like these that really hold an outfit together on days when you’re not going all out.

Location Note: A warehouse where a certain duo’s equipment is stored. Hint: one loves dogs, the other loves cats.