Now is the time for a satisfying digital camera. Lumix announces the new DC-L10 with Leica lens.

Condenser digital cameras have been gaining momentum recently. While a full-fledged SLR camera is of course a definite choice, its portability and simplicity, in a good way, are perfect for today's age. In a world where smartphones are the norm, the value of carrying a camera with you and taking pictures is being created.

Although there are fewer options than there used to be, [Joon] isLumix (LUMIX)The new DC-L10 will be available for pre-order starting May 18, with a mid-June release date.

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The LEICA DC VARIO-SUMMILUX 24-75 mm/F1.7-2.8 fixed lens (full-size equivalent) and the body made of metal and Saffiano leather look very luxurious and make you want to carry this camera with you.

It is also solidly built with the latest generation engine inside. The sensor is a 4/3-inch back-illuminated (BSI) CMOS image sensor with an effective pixel count of approximately 20.4 megapixels, which is sufficient. Image phase detection AF and real-time recognition AF provide high subject tracking performance.

It is also a pleasure to enjoy the beautiful rendering and color reproduction in the original image. The L.Classic and L.Classic Gold photo styles, which reflect the Lumix image creation philosophy, are newly added for film-like expression, and are fully customizable, including Magic LUT, which allows you to easily create your favorite color expression with AI generation support, and Real-time LUT, which instantly reflects the color reproduction of the original image. Real-time LUTs and other customizable features are also available.

In addition, nowadays, a dedicated app allows you to send the image immediately to your smartphone. You can edit it from there, or send it directly to someone or post it on social networking sites. Incidentally, a titanium gold version, available only through direct sales, is scheduled to go on sale on July 9. It also has no logo, etc., and is simple, stoic, and cool.