When discussing STONE ISLAND in recent years, one element that cannot be overlooked is the brand campaign “COMMUNITY AS A FORM OF RESEARCH.”
Launched in 2024, this project features people from different fields, with diverse values and backgrounds. The simple portraits captured by photographer David Sims highlight the personalities of the subjects and the appeal of *Stone Island*’s clothing, leaving a strong impression on viewers.
Once again this season, a surprisingly star-studded lineup has graced the visuals.
Table tennis player Xu Xin, ,Adrian Douzmanian, a DJ and watch dealer, film director Nick Love,Basketball player Brianna Stewart, ,Simjae, a photographer and founder of the art book label "Hugan Books"It is.
The visuals released this time feature Japanese singer 3House, UK rapper Skepta, fellow UK rapper Fakemink, and actor Stephen Graham.
This lightweight short parka, made from Japanese-made polyester-nylon, is piece-dyed at a high temperature of 130 degrees after sewing. Afterward, two colors of pigment are applied by hand, one garment at a time, to create this unique look. Q100031 HAND PAINTED DAVID LIGHT – TC JACKET ¥346,500
A hooded jacket made from nylon tela, known for its textured appearance. After being dyed, resin is applied by hand to the surface and heat-pressed to create a glossy, oiled finish. Q100027 SLICK NYLON TELA – TC JACKET ¥319,000
This bomber jacket features a thick nylon version of the Oxford fabric typically used for shirts. The lining uses Stone Island’s proprietary “PrimaLoft® – TC.” 4100035 DENSE OXFORD NYLON – TC JACKET ¥297,000
A leather jacket from the “GHOST” collection. The outer fabric is lambskin that has been spray-treated to give it a rubber-like texture. By bonding a fabric made from a blend of wool and nylon to this base, the jacket achieves a soft feel and excellent thermal insulation. 0100004 BONDED RUBBERIZED LEATHER JACKET ¥902,000
Three House, the only participant from Japan, left the following comment:
“With *Stone Island*, I sense a strength that comes from building upon what they believe in, rather than chasing trends. There’s a reason behind every aspect—from materials and functionality to design—and I’m drawn to how they create value by incorporating even the background context. That approach aligns with the philosophy I cherish when creating music: not fearing change and embracing new forms of expression while never losing sight of who I am. I truly resonate with that way of being.”
The world of *Stone Island* continues to expand with each passing year. Despite having a history spanning more than 40 years since its founding, I find it truly impressive how the brand remains committed to its unique approach—not only in its garment-making process, which is rooted in craftsmanship, but also in its branding.
