An Asian man appears in the campaign visuals for *Stone Island*.
His name is Simjae.
In addition to working in South Korea as a photographer and founder of the art book label “Hugan Books,” he is also said to be a collector of *Stone Island*.
He’s wearing a piece that just hit the shelves—a hooded jacket from the “MINERAL DYING” series, which explores the theme “Soil” from the Fall/Winter 2026–27 collection.
The vintage-like appearance of this work is achieved through mineral dyes made from inorganic pigments based on industrially derived iron oxide. This creates colors with depth that emphasize the keyword “Soil.”
The fabric is a heavyweight, densely woven cotton gabardine that reportedly contains 60% recycled cotton. It’s thoughtfully designed, as the recycled cotton is made from scraps generated during the production process of *Stone Island* clothing.
This jacket is available at *Stone Island*'s company-operated stores nationwide, as well as at,Official Online StoreNow on sale. It’s sure to be a standout piece in your fall wardrobe.
Q100045 Mineral-Dyed Gabardine – TC
¥231,000
