Exterior of "Prada Galleria"
When it comes to landmarks in Minami-Aoyama, Tokyo, the “Prada Aoyama” store is the one to mention. Designed by Herzog & de Meuron, the building is entirely glass-encased and has a beautiful appearance, resembling a giant crystal. It’s remarkable that, even though more than 20 years have passed since its completion, it shows absolutely no signs of aging.
When it comes to buildings that represent the “Prada Group,” the “Prada Foundation” in Milan, Italy, is certainly one of them. This art complex consists of three new buildings constructed on the site of a former distillery, while also incorporating the existing structure. The architectural project was led by “OMA,” headed by Rem Koolhaas, and was completed in 2015.
Then, this past September, “Prada Galleria” opened in a space that was originally a boutique. It is located in the “Galleria Vittorio Emanuele II,” a historic shopping arcade that symbolizes Milan.
This arcade, which is also a part of Italy’s cultural heritage, was completed in the 19th century. It is also a place closely associated with *Prada*; the brand’s origins trace back to when the founders, the Prada brothers, opened a store here with Martino.
"Prada Galleria" is a multi-purpose complex comprising a total of eight floors, including boutiques, a museum, galleries, and event spaces. Under the personal direction of Miuccia Prada, who currently leads the Prada brand, it has been transformed into a space that showcases the brand's aesthetic from its past to the present.
Women's Boutique
A new addition is the “Passaggio Segreto,” an underground passageway connecting the women’s and men’s boutiques across the arcade plaza. This allows for easy access between the two expanded floors. The archive pieces on display in the showcases along this passageway are also said to be a highlight.
Another iconic space is located on the second floor. Called “Pradashere,” this permanent exhibition space—which traces the history of *Prada* and requires advance registration—showcases the brand’s connections to art, architecture, film, culture, and sports through a collection of rare works and artifacts. The brand’s evolution is illustrated through three sections: “Origins,” “Evolution,” and “Outlook.”
Pradashere
In addition, the same building houses the “Osservatorio,” an exhibition space operated by the Prada Foundation located on the top floor; “Marchesi 1824,” a café where visitors can enjoy traditional pastries and sweets; “Appartamento,” an exclusive space for invited guests where private dinners can be held; and “Studio,” an invitation-only shopping area.
Osservatorio
Marquesi 1824
If you visit this place, you’re sure to discover the multifaceted charm of this world-renowned, long-established fashion house. It’s not hard to imagine that it was Miuccia’s long-held dream to establish the “Prada Galleria” at the brand’s founding location, even if it took time.
