The name of the store, "Wagamama," literally means "selfishness.WAGAMAMA TOKYOLess than a month has passed since its opening on December 8, and it seems that the concept of the store has changed a bit. The store is becoming well-known among fashion experts, and our editorial staff, with cameras in hand, personally interviewed the store.FOCUS IT.I have been interviewed within the project of "The .
Wagamama Tokyo, which opened in Oku-Shibuya, a neighborhood lined with small stores of note, is a half-underground space with white as its base color. Perhaps this is an overstatement, but it feels like stepping into a "sanctuary. The furniture and fixtures, which are aesthetically pleasing to the owner, Yuki Nakamura, are a sight to behold. The first thing that catches the eye is a brand with which he has a close relationship.WalenodeSeveral selected items from the "The World's Best of the Best" collection.
A-MACHINE×x-mark (used to indicate an incorrect answer in a test, etc.)DAIKEI MILLSChair of the
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. We immediately asked Mr. Nakamura about the store concept, which is slightly different.
The items in this store are selected by me based on my own prejudice and discretion. The point is that each month, such as January and February, I team up with a brand or person with whom I have a relationship to release a product that can only be purchased here.
In December, when it opened, ,.The Fabulous Sounds OutfittersThe store was lined with vintage jewelry purchased from all over the world for "Wagamama Tokyo" by Mr. Takashi Yoshida, the owner of "Wagamama Tokyo" (a Japanese word for "Wagamama"). On the opening day, there was a line outside the store! There was a lot of jewelry at the opening reception, but by the time of our interview, there was considerably less.
It's just a schedule, but we're going to be in January of next year, after the year is over.RAINMAKER, in February.SUN/kakke, and in March, <KUON." A raging cooperative effort is in the offing.
Yuki Nakamura
. We have not set a limit that we will always release one brand and one special order per month, so there may be sudden announcements. . We are also thinking of doing special orders for categories other than clothing, such as furniture. . But anyway, we would like to keep the core concept of 'only available here' unchanged."
. as well as the clothes, we are very particular about the fixtures and decorations in the store. For examplebananayamamoto. We asked Mr. Koh to create an original pointillism drawing. The French word "blanc," which means a new departure and refers to the white color that can still be dyed any color, is used with the jewelry instead of the iconic sneakers. These are also for sale."
I got the impression that Mr. Nakamura's words are strong and without lies . How did you arrive at this concept?
"I have always loved shopping to death, and my base is to "look at things from the consumer's perspective. Recently, many select stores have a great lineup of products, but they all tend to have the same vector, like Kintaro candy. I felt that this was uninteresting to the customers, and that there was no point in me doing it at all.
We are going to put all the inventory in the store on display so that customers can see that there are only a few items left without lying. We will not consign, and we will not have a sale.
Creating a selfish store is to meet the needs of consumers who are looking for an essence that is different from the rest. Mr. Nakamura certainly understands that the physical way of pacing oneself and behaving freely leads to logic.
"Our ultimate goal is to have everything in the store be custom-made."
All restrictions are removed, and Mr. Nakamura does only what he really wants to do. This is where the true meaning of "selfishness," which is also in the name of the store, lies. There are things that you can only see here if you go here, which may mean that the shopping experience is filled with the best of both worlds. When you have a chance to visit Shibuya, take a trip to Oku-Shibuya .
Text_Rei Kawahara
WAGAMAMA TOKYO
Address: immeuble Shibuya Kamiyamacho, 7-15 Kamiyamacho, Shibuya-ku, Tokyo
Hours: 12:00 - 21:00
Closed: Wednesday
www.instagram.com/wagamama_tokyo/
