NEWS

Translated By DeepL

If you miss this opportunity, you'll have to wait until a year from now. The once-a-year cashmere sweater ordering event is now open.

News here. almost a year ago, but there was a great response at the time.

Tanaka's sweaters" are still not sold online or in regular stores, even after a year.

This sweater is made by Mr. Tanaka, who has long been involved in buying in the fashion industry and now runs a fashion research company. The starting point of his creation was that there was no Shetland sweater-type cashmere that he wanted to wear or buy, so he made one himself. . It became so popular among his friends that he decided to offer it to the general public as well. . However, it is very limited and can only be ordered at a few stores.

One of its few stores will be held on January 5, 2019 ( Sat ) - January 14, 2019 ( Mon and Holiday ) in Harajuku , Japan.HOEK".

Here is the lineup for this year's event.

As a Shetland type, it comes in five colors. The knitted fabric is 5 gauge (low gauge), using slightly thicker yarn. The knitted fabric is also slightly sweet and fluffy to the touch. . The design is a Shetland fisherman's standard. The slightly horizontal neck and raglan cut are original designs. The brand's recommended way to enjoy this item (for both men and women) is to wear it with a rough headband as if you were a man of the sea.

The crew neck is available in four colors. The knitted fabric is prepared using a fine yarn, 12 gauge (fine middle gauge). The fine knitted fabric feels comfortable against the skin. . The design takes a sweatshirt, which has a strong image of lined fabric, and turns it into a cashmere sweater, adding a sense of high quality cashmere to the sporty design. The brand's idea of recommended enjoyment is that they want you to wear it for your daily workout, just like the Rockies in Philadelphia (laughs). Working out in cashmere is a great idea.

V-necks are available in three colors. The knitted fabric is 12 gauge (fine middle gauge). The knitted fabric uses fine yarns and has a hairy look due to the raised finish. The design has a shallow V-neck, a slightly wider collar opening, and a U-shaped back neckline. It is a unique balance that has never been seen before.

Turtlenecks are available in two colors. The knitted fabric is 7 gauge (middle gauge) with thicker yarns for a rough feel. The moderate fleshiness leads to a sense of security when worn. The design is a little loose at the neck, and can be crumpled without folding it over, or folded inward when folding it over. It is slightly drop-shoulder. The brand's idea of recommended enjoyment is for the wearer to experience a nostalgic mood as if a country grandfather used to wear it in the past. . He used to long to wear cashmere toquilis as loungewear.


Cardigans are available in two colors. The knitting fabric is 12 gauge (fine middle gauge). The raised finish gives it a fluffy touch. . The design is buttonless. The front center does not overlap, and the waist is slightly shaped.

Cashmere silk V-neck is available in three colors . It is a delicate knitted fabric made with a generous amount of silk and blended with cashmere.

. We also have sleeve scarves in four colors and small petit scarves in six colors.

The two new items in this collection are a turtleneck and a cardigan.

. please check the price at the store. Let me tell you, they do not wholesale, so there is no one in the middle, and they are able to achieve a reasonable price, about 50% to 60% of the market price.

This method of delivery has realized a perfect balance between quality and price. The enjoyment of this event, including the opportunity to hear directly from the makers of the products about their commitment to quality, is something you will rarely experience anywhere else.

Text_Shinri Kobayashi


Cashmere Sweater You'll Want to Wear Everyday" order-taking and sales event
Dates: ( Sat, Jan 5, 2019 - ) Mon, Jan 14, 2019
Store:HOEK
Address: 406 Suzuki Mansion, 5-12-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6805-0146
Open: 12:00 - 20:30 (*Open throughout the exhibition period)
*Open until 8:30 p.m. instead of the usual 7:00 p.m.
*Items will be delivered in the fall after orders are received.
*Payment will be 10,000 yen per person upon receipt of order, with the balance due at the time of delivery.
*Everyone is welcome to visit.
www.hoek.jp
@hoek_shop

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