A sportswear brand that enjoys the enthusiastic support of men and women of all ages.ChampionThe brand has established itself by developing a number of items ranging from collegiate athletic wear to military training uniforms and even fashion wear, including its synonymous "reverse weave. Starting with the "reverse weave," which is synonymous with the brand, the brand has established its position by developing numerous items ranging from college athletic wear to military training uniforms and even fashion wear.
Champion celebrates its 100th anniversary this year and has launched a campaign titled "100 Years for the Team.
In this project, teams, clubs, and groups from all over the world are asking the question, "What does it mean to be a team?
Commenting on the launch of the campaign, John Lamb, Director of the Global Activewear Section, said
"Helping our employees come together as a team and become innovators in our industry has been our brand's stated story from the beginning. Looking to the future and how we as a team can exercise our power to transform the world for the better, and how we can help make that happen."
In conjunction with this, a movie featuring basketball legend Magic Johnson was released.
Throughout the year, they will be holding user-participatory events and releasing limited items to commemorate the 100th anniversary. Details of the campaign will be announced on the official website and official SNS from time to time.
Text_Ryotaro Miyazaki
Champion
championusa.com
champion100.com
