“Mercedes-BenzLast year, Mercedes-Benz launched the new A-Class. Equipped with advanced functions, the new A-Class was an extremely innovative car that overturned the conventional image of "Mercedes-Benz" as a luxury brand.
In order to convey this appeal to a new audience, the "BEAMS (BEAMS)The capsule collection was one of the most talked-about items in the various promotions organized in collaboration with the "M" brand. The capsule collection sold out in an instant, so there must have been many people who missed out on the chance to buy it.
And now, the wait is over. This year, the iconic "Mercedes-Benz" x "BEAMS" T-shirt featuring the new B-Class unveiled on June 6 (Thursday) is now on sale.
Each ¥4,815+tax
¥6,760+TAX
In addition to black and white, there are four colors: blue, inspired by the new B-Class, and a "beams"-like gray-based tie-dye color.
The catch copy of the new B-Class, "B Happy!" and the three ponted star mark are designed on both sleeves. It also features a generous sizing, which is very much in line with today's style.
All colors are available at "Mercedes me Ginza" and "Mercedes me Tokyo", and all colors except tie-dye are available at "Mercedes me" stores and Mercedes-Benz authorized dealers nationwide. At BEAMS Roppongi Hills, only black and tie-dye are available.
This year, too, unique initiatives have begun on both sides. Some of them will be introduced in Huinamu. Please look forward to it.
Text_Keisuke Kimura
Mercedes Me
www.mercedesme.jp
