The only bag in the world is made from the top of a truck, and his activities have been attracting attention since before the word "sustainable" was even popularized.Freitag. The idea of converting a truck top into a bag, its stylish design sense, and its sustainable corporate culture have made it a pioneer in the industry, and it has established a unique position in the industry.
Freitag, which has been taking surprising ideas and turning them into reality one after another with skill and flair, has done something interesting again. It is calledFREITAG S.W.A.P.This is "Tinder". It is a "bag-matching app" that matches your "Freitag" bag with someone else's "Freitag" bag, a so-called "bag version of Tinder.
. made from truck canvas, Freitag's bags are tough and long-lasting. . But even the toughest bag may not last as long as its owner's love for it. If a one-of-a-kind bag sits in the back of a closet because of this, it is a far cry from Freitag's vision of sustainability and efficient use of resources.
With the launch of S.W.A.P. (Shopping Without Any Payment = ), an online bag exchange platform, all Freitag bag owners can now pass on their beloved bags to the next person with a good feeling. and find a new bag at the same time.
To make finding a new favorite as smooth as possible among the wide variety of bags, "Freitag" was inspired by the dating site Tinder.
The way to do this is to upload an image of your bag, and you can view other people's bags as well. The operation is very simple. Simply swipe left on the bags you don't like , and swipe right on the bags you want. If you and the other person's criteria match, you can initiate a bag exchange transaction. The decision of when and where to actually do the exchange is left up to the two people doing the transaction.
Matching is a way to create two connections between people and bags all at once. This is also a great pleasure for the bag makers at Freitag. Because users of Freitag are loyal to the core brand, it is likely that they will have many things in common, and the conversation is sure to be lively.
I think many companies would take their hats off to "Freitag" for realizing the desire to have people use their products for a long time, rather than just sell them, as a service.
Photo_Fabian Hugo
