Swedish fragrance brand established in 2006.BYREDOThe brand has been gaining attention from both inside and outside of the industry. Through repeated pop-ups at Isetan Shinjuku and other places where highly sensitive people gather, the brand is attracting increasing attention from both inside and outside the industry.
And from February 1 (Sat), the event titled "UNNAMED" will be relaunched for the third time at the permanent store on the first floor of Isetan Shinjuku, which opened last year.
The name of the fragrance "Baileade" suggests the source of my inspiration for the scent. "Smell" is a completely subjective experience, and the words associated with the scent sometimes inspire the perfumer and sometimes evoke the memory of the consumer. In 2016, the brand celebrated its 10th anniversary with the launch of a "nameless" perfume. This project is a celebration of the concept of scent and its singularity, and an expression of gratitude to the collaborators, staff, stores, and above all, the loyal customers who have supported the brand to this day. (Omitted).
These are the words of Ben Gorham, Creative Director. The "UNNAMED" service, in which purchasers name fragrances that are important to him and to the brand, is also perfect for Valentine's Day.
Guessing what the sensational fragrance is emanating from is another way to enjoy the scent of UNNAMED. This sense of how one perceives a fragrance is the reason why Mr. Gorham has been so fascinated with the creation of perfumes.
Any variation of a word can be printed on the label using the lettering set in the original Vilade font, which is packaged in a plain white box. In addition to the black lettering set, fluorescent blue, green, and pink lettering sets are included.
It may be a bit of an embarrassing challenge, but it is a perfume that could be done in many ways, such as naming the perfume with a message to your partner. If you are worried about Valentine's Day or other gift ideas, please do not hesitate to contact us.
