NEWS

Translated By DeepL

New Balance and Auralee collaborate again! Legendary sneakers and gems of WHOLEGARMENT knitwear.

The 2019 exhibition, held at the Tokyo Design Studio New Balance and the Tokyo Design Studio New Balance, was the first of its kind in Japan.AURALEEThe collaboration with the "M" brand was a masterpiece of a collection that combined the best of both worlds.

This time around, things have changed a bit, and ,.New BalanceThe collection will be a combination of the "Auralee" brand itself and "Auralee," making it Auralee's first capsule collection of footwear and apparel.

As you know, "Auralee," a brand representing Tokyo, Japan, is known for its high-quality materials and excellent design details. This fascinating collection is the result of the functionality and quality of products that have been cultivated over the 114 years of New Balance tradition. The capsule collection will be available exclusively in Japan, starting on February 8, 2020, ( and ) at Auralee stores, New Balance Roppongi 19:06, and limited-edition United Arrows stores.

Let's take a closer look at what kind of product we are talking about.

Product Name: AURALEE x New Balance COMP 100 Color : MLC100AR(LIGHT GREEN)/MLC100AU(BROWN) Size:D/22.5-29.0cm, 30.0cm(Unisex1TP 14T Price: ¥18,000+TAX

The original model of the collaboration was New Balance's "COMP100( COMP100)," which weighed an astonishing 170 g when it was first released in 1978. The shoe is one of the legendary models in marathon history, with 5 out of the top 10 runners wearing it in the 1979 Boston Marathon. The heel and instep are held firmly in place, but the toes are free to grip the ground, a concept New Balance has carried down to the present day of "instep lacing," which was realized at a high level of perfection in the initial stages. The elegant and clean silhouette, which uses the TP13T and TP14T lasts, allows for fresh coordination in the context of fashion.

Auralee presented its Spring/Summer 2020 Women's Collection in Paris, France on June 22, 2019 at ( Sat ). For the 2020 SS, Auralee will offer a stylish and comfortable style that plays between formal and casual. Comfort style that plays between formal and casual wear. The collection features a range of wear with a gentle expression and a touch of elegance. The "COMP100" collaboration model, which was also coordinated with the collection, is made of grainy leather and features a one-tone design from the tongue, logo, and heel tab. The tongue is slightly longer than usual, which is also a key point. This model is available in two colors: a nuanced light green and a smoky brown.

Next up is apparel. Three types of WHOLEGARMENT knitwear products that are comfortable to wear, easy to move in, and sustainable will be available: long and short T-shirts and pants.

Product name:AURALEE × New Balance WHOLEGARMENT Knit crew short sleeve Color:JMTL0907GR(WHITE GRAY)/JMTL0907NBY(BURGUNDY) Size:S/ M/L (Unisex) Price: ¥25,000+TAX

Product Name:AURALEE × New Balance WHOLEGARMENT Knit crew longsleeve Color:JMTL0907GR(WHITE GRAY)/JMTL0907NBY(BURGUNDY) Size:S/ M/L1 TP13TUnisex) Price: ¥27,000+TAX

The following are common features of short sleeves and long sleeves .
Two unisex tops in a relaxed, oversized fit are rounded using traditional folkloric knit techniques to create a gentle, impressionable silhouette. They offer a styling that can be freely layered with other knit tops. In addition, the jersey-knit structure of cotton material blended with functional yarns that excel in water absorption and quick-drying properties provides a dry-touch comfort that is ideal for the spring and summer seasons. Furthermore, a line made of special reflective yarn is knitted into the rear view to accentuate the design for improved nighttime visibility.

Ordinarily, knitwear is made by knitting the front, back, and sleeves separately and then sewing them together. In contrast, whole garment knitwear is knitted three-dimensionally, directly from the knitting machine. This eliminates the need for post-processes such as cutting and sewing, thus reducing labor and time, and also enables the realization of completely new ideas in knitwear, such as three-dimensional molding that requires advanced sewing skills, or complex items that cannot be sewn. Since there are no seam allowances that interfere with body movement, it is ideal for the production of functional garments and wearable smart garments, not only for fashion, but also for the sports and medical fields. Moreover, since there are no seams, the garment is so comfortable that it is called a "second skin.

The bottoms, in the elegant coloring typical of Auralee, are available in one full-length model with a relaxed silhouette that goes great with sneakers. Like the tops, they have a dry-touch comfort and a design that improves nighttime visibility at the rear.

Product Name: AURALEE × New Balance WHOLEGARMENT Pants Color: JMTL0907GR(WHITE GRAY)/JMTL0907NBY(BURGUNDY) Size: S/M/L Price: ¥29,000 +TAX

WHOLEGARMENT knitwear is not only lighter in weight than regular knitwear because only one piece of yarn is used, but it is also an environmentally friendly technology, so to speak, as it is a sustainable technology due to the lack of waste. In this collaboration, the technical expertise of SHIMA SEIKI, the developer of WHOLEGARMENT, has created a completely new lifestyle wear that combines the design details of Auralee with the sports functionality of New Balance.

Rather than relying on high-tech materials, traditional methods of production have been skillfully incorporated to create a product with a sense of fashion. It is an anonymous design that can be worn in any way the wearer chooses, but it is a collaboration with a modern touch.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-0997

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