ARYS from Berlin creates clothes that are optimized according to the scene in which they are worn.

Berlin, Germany. It is a fascinating city where many challenging attempts are still being made in Europe, where a mature culture has taken root.

The brand was established in 2017 in such a place.Eris (ARYS)〉. It is a start-up apparel brand launched by a CEO who is just 26 years old.

The identity of the brand is that it uses fabrics made in Europe and produces its products in factories located in Europe.

While the age of the CEO and the fact that it is a startup may make some skeptical, its strength is real: it won the Gold Award in the Lifestyle Coat category at ISPO, the world's largest active exhibition, in 2018. Since then, the company has quickly expanded its handling in European countries and continues to increase its market share.

As you can see from the keyword "ISPO," the lineup includes items made of tech materials, but they are not for outdoor use, just everyday wear.

However, everyone's daily life is different. Ellis' designs emphasize functional materials and comfort, and are optimized for every kind of daily life. The clothes themselves do not determine the purpose of the clothes, but rather the clothes adapt to the wearer.

In times of emergency, the value of items made of functional materials will be further reevaluated. This may be a good time to change our thinking and preferences.