The top of the line, top of the line quality "M1300" is here. New Balance's iconic model evolves once again.

In these days of the sneaker wars, we receive something new every day, and among them, many of New Balance's topics seem to be particularly eye-catching.

This time, to commemorate the 35th anniversary of the original release of the M1300, one of the brand's most iconic models, the first Japanese-made M1300JPJ will be released.

The M1300, created in 1985, was a shoe that combined American craftsmanship with Japanese innovation. M1300 shoes were born from a combination of American craftsmanship and Japanese innovation.

And now, in celebration of the historical story and relationship between the American "New Balance" company and Japan's longtime collaboration, the authentic statement piece "M1300JPJ" has been created.

By the way, have you heard of (M.Lab)? If you are an avid fan of New Balance, you may have heard of it. The company's president, Hitoshi Mimura, joined a domestic sports brand in 1966 after competing in track and field as a student athlete. Since then, he has been involved in manufacturing shoes for many top athletes and supporting their challenges on the big stage.

Since 2009, he has established his own workshop, "MimLab," and since 2018, he has entered into a global partnership with New Balance, becoming its exclusive advisor. This pair of shoes was made in the "MIMLABO" workshop.

Craftsmen who normally manufacture performance running shoes for athletes carefully sew and hang each pair of shoes by hand in a full handmade process, which is a classic manufacturing process inherent to leather shoes.

For the upper material, carefully selected steerhide from Sanyo Corporation, a leading tannery in Japan with over 100 years of history, is used. Because of its high cost and color variation, this material is rarely used as the main material for regular models, but the selection of steerhide that can be dyed and the careful dyeing process in Japan have made this possible.

The "M1300JPJ" is an epoch-making pair that keeps the original colors and details, but has been upgraded to the finest Japanese-made full nubuck material, the first time in the history of the "M1300" to enter this realm.

¥68,000+TAX( with red cedar shoe tree special box)
Size:D/24.0~29.0, 30.0cm (unisex)

On July 17 (Fri.), the new products will go on sale at the official online store of "New Balance" and "T-House New Balance.