A new brand "F" is born from Tokyo Base. A new era is dawning, in which the millennial generation will play a leading role.

Millennials, Millennials, Generation Y... there are many different names for this generation, but the recent momentum of the younger generation has been nothing short of amazing. The generation below them, known as Generation Z, is emerging, and we cannot take our eyes off the power of the young.

“STUDIOUSIn light of this situation, TOKYO BASE, which offers a wide range of products, such as the "Tokyo BASE" brand, has developed a brand (
) targeting the millennial generation.F (F)The new "〉" section is newly established.

SATIN WESTERN SHIRTS BEIGE ¥22,000+TAX

The keywords of the brand are "fragment(FRAGMENT)," "FUSE," and "FUTURE," and the brand is named "F" from the initials of these words.

Under the brand concept of "combining pieces and evolving them," the brand is likely to propose new styles that add a feminine essence to the men's wardrobe, based on the voices of young "Studios" staff.

SYNTHETIC LEATHER SURCOAT BLACK ¥31,000+TAX

Items on sale include a synthetic leather coat for 31,000 yen, slit denim for 18,000 yen, satin western shirt for 22,000 yen, and turtleneck for 15,000 yen (all prices exclude tax).

Starting with the official online store, which has begun selling the product, the product will be available at the Studios Men Osaka store, which is scheduled to reopen on August 28 (Fri.), the Studios Men Shinjuku store, which is also scheduled to reopen on September 9 (Wed.), and the Studios Men Harajuku store, which is scheduled to reopen on September 10 (Wed.). The new line will also be available at the Stedios Men store in Harajuku, Tokyo.

DOUBLE SLEEVE TURTLENECK BLACK ¥15,000+TAX, TWO-TONE 5POCKET PANTS WHITE ¥27,000

DIAMOND PATTERN CREWNECK WHITE ¥13,000+TAX, DESIGH SLIT DENIM BLUE ¥18,000+TAX

The first collection released to the public features singer-songwriter Mr. Taichi Mukai, who has also appeared in HOUYHNHNM's and is popular among the millennial generation. Known for deciding his own stage wardrobe, Mukai is popular among both music and fashion lovers, and his visual appeal is typical of him.

DOUBLE SLEEVE TURTLENECK WHITE ¥15,000+TAX

There is still a constant stream of dark news due to the Corona disaster, but it is at times like this that I hope to make the future as good as possible with news from the generation that will lead the future.