Marc Jacobs' new line is a message to a new generation that contains both tenderness and inspiration.

“MARC JACOBSThe company is suspending its men's line.

It was 2017 that surprised fashion lovers with such news, but in 2019, the women's line THE MARC JACOBS returned after a two-year absence, having been well received by men as well. It was an event that symbolized the unchanged popularity of the brand.

Mr. Marc Jacobs has also expressed his intention to wear skirts before, and as this event shows, fashion in today's era is less gender-specific.

With the support of the times, Marc Jacobs has launched a new line called "Heaven by Marc Jacobs," which will be available in Japan from September 1 (Tue.), prior to its global launch on September 9 (Wed.).

The gender-neutral line is inspired by destruction, the dreams of youth, a girl with a boy's heart and vice versa, and people who do not fit into either category. The creations are unique to Marc Jacobs, who has met a wide variety of people over the past 30 years.

Inspired by the DIY spirit of subcultures and youth culture from around the world, this line has an exciting design at an affordable price. The relatively low price range, from 4,500 yen to 57,000 yen, is probably due to the considerations of the younger generation's pocketbooks.

The campaign photos, featuring photographer Ryan McGinley, also have a youthful atmosphere full of character.

Items to be released include T-shirts, long sleeves, hoodies, dresses, knitwear, bags, home goods, and accessories. In addition, there will be a variety of content coming soon, so stay tuned.

I would like to conclude with a message from Mr. Marc Jacobs.

Heaven is a new world within the Marc Jacobs universe. "Heaven is a new world within the Marc Jacobs world, continuing the momentum of our partnership with talented creatives and creating something within the company, organization, and brand we have built, with sincerity and tremendous respect for the spirit of the company. This is expressed through a lens that captures the moment perfectly."
-Marc Jacobs