Jil Sander+ begins a new chapter. The pop-up store created at Shibuya PARCO was revealed in its entirety.

The glittering world of fashion is home to a variety of brands, large and small. One shining presence that shines just one step outside the center of the world isJil Sander.The company's reputation has been steadily growing year after year. While the mainstream of social network marketing is to use celebrities and Instagrammers to create a buzz, they are competing on the basis of honest design alone, and their reputation is steadily growing year by year.

The couple Lucy and Luke Meyer lead this effort. In an era when fashion trends emerge from the streets and people's lifestyles, these two creative directors have chosen an exquisite position, staying close to the mainstream. They have succeeded in updating the world view in a better way while respecting the heritage established by the founder, Jil Sander, and have become a brand that is admired by those who are particular about their clothes.

Among them is the newly launched "Jil Sander+. This is a unisex line that debuted last fall, with the concept of "living out of the city. Although they come from different backgrounds, they enjoyed skiing and hiking together as children and grew up in a place rich in nature, surrounded by the sea and mountains, which is why they are able to offer a variety of items. In addition to functionality and practicality, it is also worth mentioning that they actively choose environmentally friendly materials, based on their desire to create products that are close to nature.

A pop-up store for Jil Sander+ has opened on the first floor of Shibuya PARCO.

The open space, which is easy to enter, is decorated with ears of wheat surrounding the store, giving it a special feel. This is the same design as the Jil Sander store in Milan, and is said to be inspired by the original landscape of Europe and Canada where the Mayers grew up. It is a perfect example of the coexistence with nature that is the brand's keyword.

Interior of the pop-up store. The interior is decorated in white, a color unique to Jil Sander.

The store is stocked with new fall/winter items, with accessories and T-shirts on neatly arranged wood fixtures and shirts, knitwear, and outerwear on racks.

Please take a look at the products that will adorn the pop-up store from here on. The first items listed above, drawstring bag (small size), 3-pack T-shirt, and quilted blouson, are available only in Japan and will be on sale at "Shibuya PARCO" first.

Convenient for daily use, the drawstring bag is available in two sizes, large and small. The bags are made of recycled nylon material "ECONYL®︎" and have been incorporated into a modern design unique to "Jil Sander+. The calm colors are beautiful and match a wide range of outfits, regardless of gender. Small size ¥68,000+tax (top photo), Large size ¥83,000+tax (bottom photo)

The brand's classic 3-pack T-shirt is now available in Japan-only colors. Unique combination of white, vanilla and black, made of comfortable organic cotton. ¥44,000+TAX

This Japan-exclusive quilted blouson is made of recycled nylon material "ECONYL®︎". The silhouette can be adjusted with the drawcord attached to the waist, and the padding will definitely come in handy in the coming season. Packable and can be stored in the attached bag when not in use. ¥163,000+TAX

This wool mohair blanket can be used at home or in outdoor settings and has a striking faded check. Comes with a belt for convenient storage. The authentic duffle coat made of thick wool melton with a loose-fitting pattern is suitable for the leading role this winter. Blanket ¥97,000+TAX, Duffle coat ¥275,000+TAX

This season, the brand has teamed up with to offer a rubberized blouson. The brand's signature item is the coat, but this one is more user-friendly. The check inside is also fresh. ¥327,000+TAX

The charm of "Jil Sander+" is its classy and relaxed design. This wool knit is a noble item that will be with you for many years to come. ¥107,000+TAX

This shirt is made of thick wool nylon fabric reminiscent of CPO. This shirt can be used as outerwear in this season. ¥118,000+TAX

The bucket hat is one of our most popular products. This season's lineup includes one in a vivid check and one in a solid color that is just right for everyday use. Left ¥43,000+TAX, Right ¥39,000+TAX

One unexpected item among the many items is a set of three pairs of socks with a case. This particular pair is made of organic cotton and comes with a tag attached to the mouth of each pair. ¥26,000+TAX

At a quick glance, it looks like a classic side gore boot, but it is a hybrid pair with a Vibram sole. The calf upper can be used regardless of the weather. ¥144,000+TAX

A Magazine curated by" is also in stock. This is a book that will give you an insight into the source of the Mayers' creations, and should be picked up by anyone who aspires to design or fashion. For more information, please visitSee here¥3,000+tax

In addition, posters of "Jil Sander+" will appear on billboards around Shibuya until September 25 (Fri.). Nine different designs are on display in 16 locations, including Udagawa-cho and Dogenzaka. This is the world premiere of this season's image visual, shot by fashion photographer Tim Elkaïm. The shooting was held in May this year in St. Moritz, Switzerland, Lucy Mayer's home country.

The visuals, which strongly appeal to the viewer with their images of snowy wilderness and horses, seem to show the connection to nature behind the creations, rather than a close-up of the clothes.

They are put up in various places such as Spanish Hill, Center Street, and Dogenzaka.

These posters will be given away to those who purchase 40,000 yen or more during the pop-up store. There are six types available, and the visuals given out differ from week to week. They will end as soon as they are gone, so if you are interested, be sure to get in early.

Another nice touch is that when you make a purchase, you get to put it in a white shopper with your logo on it. This is not a typical shopper, but rather a Jacquelon material made from processed paper. It is machine washable, tear-resistant, and designed for everyday use.

A pop-up store has been created to allow visitors to fully enjoy the world of "Jil Sander+". The store is different from the collections shown on the runway, and foreshadows the beginning of a new story.

Photo_Takuroh Toyama