Basketball, New Balance and Emme Leon Doré. This is powerful.

¥17,000+TAX SIZE：26.0~29.0, 30.0cm

I have told you again and again.but there is no end to the number of quality combinations of New Balance and fashion.

We have told you before.[Claire].Aimé Leon DoreThe Aimé Leon Dore x New Balance 550 Basketball Oxfords, a footwear collaboration between Aimé Leon Dore and New Balance, will be available once again.

The theme of this collaboration is the first chapter of a new movement in basketball products, which New Balance introduced in 1989 and relaunched in 2018, entitled "International Friendship Through Basketball". The theme is titled "International Friendship Through Basketball.

Inspired by the basketball culture of the 80's, Teddy Santis, Creative Director of Emme Léon Doré, has reissued the PRIDE 550, a low-cut basketball shoe, from his perspective. The PRIDE 550 is a low-cut basketball shoe inspired by the basketball culture of the 80s.

The lineup will feature a total of four colors that pay homage to the original colors of the "PRIDE 650 (high cut)," which was developed mainly in the United States at the time of its release in 1989. However, only the one color shown will be released in Japan.

Incidentally, Emereondre launched a basketball community called "SONNY NEW YORK" in New York in 2017, and has been continuously operating and sponsoring it to this day, developing sportswear with its roots in New York's basketball culture. This project makes a lot of sense, since SONNY NEW YORK has been operating and sponsoring a basketball community named "SONNY NEW YORK" in New York City since 2017.

The campaign movie features members of Team SONNY, an AAU (American Association of University Universities) under-15 basketball youth team sponsored by Emele Endre and led by New York-based coach Kenny Satterfield, a former NBA player. who is a former NBA player from New York. The atmosphere was also very nice.

It will be released on Friday, October 16.