NEWS

Translated By DeepL

New Balance and Emme Léon Doré have created the coolest footwear.

About 10 years ago, there was a time when New Balance was rapidly gaining support from the fashion crowd.

At that time, for example, the "LIQUOR STORE" of J.CREW in Tribeca, New York, was advocating footwear that best matched the new American style, and the more sensitive people were, the more everyone was wearing them. . They were so popular that some people even dared to distance themselves from them.

It is a common occurrence for trends to go out of style, but this has not been the case with "New Balance," which has been steadily updating its brand without getting carried away.

The attractive collaborations that have been released one after another in recent years are the best proof that they have not lost their luster, and the tamas we are introducing here are also the best of the best.

The partner is Aimé Leon Dore from Queens, NY.

. customized collaboration logo combining the NB logo with a marathon runner graphic.

First of all, the main visual is a tribute to the "classic AD" that all "New Balance" lovers know. It is nothing short of superb.

Also, all of the visuals that were shot for this event are super cool.

What do you think? . The sense of style goes beyond the simple fact that the background is New York, so it looks good. It's been a long time since I've seen this.

And the main focus of this year's event is footwear based on the New Balance 827, which was introduced in 1999 as a lightweight performance running shoe.

Each ¥16,800+TAX SIZE:D/26.0~29.0cm (only the middle yellow is available in Japan)

The key colors of the New York City Marathon in the late 90's, Red/Yellow/Green/Blue, are scattered throughout the upper part of the shoe, accentuating its appearance.

. It is also said to be a mix of the late 90s atmosphere of Queens, where Teddy Santis, the brand's founder and creative director, was born and raised, and the European culture of his family's roots.

The shoe's functional and lightweight upper is made of synthetic suede and mesh, with reflector-embedded webbing tape, while the heel strap features a similar reflective print of the Emme Léon Doré brand logo.

The song used in the campaign movie, "Like It Is" by Yusef Lateef, is really cool!

In fact, this collaboration is also available as apparel in Japan, but in Japan, it is only available as footwear, and only in yellow. It's a shame, but the yellow color alone is enough to make one drool.

The launch is March 19, ( Thurs ). only for a limited number of accounts.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-0997

Aimé Leon Dore
Founded in 2014, New York Queens is a lifestyle, sports, and apparel brand. Teddy Santis, the founder and creative director of the brand, was a self-taught fashion designer who owned a diner with his family before founding the brand. The brand name is a combination of the French phrase "I love you = Je t'aime," Teddy's father's name Leon, and his own full name, Theodore. The "Café Leon Dore" at the Flagship Store in Nolita, New York, serves Fredo Espresso, a traditional coffee from his family's Greek roots, which he cherishes as much as his native Queens. The design is simple yet powerful. Focusing on simple yet powerful designs and portraying a unique aesthetic, he has created a timeless collection.
www.aimeleondore.com

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