Dominant world market share in badmintonYONEXThe company's products have been used in a wide variety of sports. In addition to badminton, the company has established positions in a variety of other sports markets, such as tennis, golf, and snowboarding, but it is the running category that is gradually gaining attention.
In 2019, the brand's first model with a built-in carbon plate, the Safelan 100, was released, followed last May by the Safelan 200 with improved stability. The brand has steadily increased its market share with its high driving performance and protection incorporated into a sporty design.
And in early April, the latest in the long-awaited series will launch. The "Safran Aeris" is designed for runners who are looking for a faster, lighter and more comfortable running experience.
Safe Run Air Lasmen ¥17,600 each
Safran Air Las Women ¥17,600 each
The SAFELAN AIRIS is designed for runners aiming for a sub-4 finish in a full marathon. As in previous models, the sole is equipped with "Power Cushion® Plus," a proprietary development. This material is so shock-absorbing and resilient that a raw egg dropped from a height of 12 meters will bounce back more than 6 meters without breaking, thus softening the impact during running and significantly reducing the risk of injury.
The greatest feature is the use of Featherlite X, the lightest-weight sole material ever used by YONEX. The sole material is 30% lighter than general EVA material, resulting in an impressive lightness of 26.0cm/225g.
In addition, the midsole incorporates "3D Power Carbon," which is based on racket carbon technology. The stiffness and elasticity adaptable to any runner's level promises a stable landing while reducing the burden on muscles.
The points are still there. The midsole follows the shape of carbon, and the outsole, with rubber placed where the center of gravity is, supports landing from the midfoot. No matter what your running form is, they will assist you with a powerful kick and smooth foot release.
Run without injury and gradually break records. Such an ideal run life may be realized with SAFELAN AIRIS.
