Launched in 2021SS by three people who have worked in domestic and international collection brands, vintage stores, designer brand production, and creative work at advertising agencies.IHATOV®EDEN TOKYO〉.
The brand by three designers with different genres and backbones is gaining popularity for its new proposals that rethink everyday clothing from the ground up. The brand's emphasis on the aging process, and the fact that all of the fabrics and sewing are made in Japan, are also popular among connoisseurs.
eHart.com has just received the 2022SS collection from eHart.com, which is now in its third season. The theme is "Explorer.
The lineup of items includes coats made of fabrics that are difficult for the technology to survive, high-neck shirts, stadium jackets and half pants with abstract patterns.
The meaning of the theme, which implies adventure, is that if you continue to have adventures, you will accumulate knowledge and overcome great difficulties. The meaning of the theme is that the clothes are meant to help you at that time. In other words, it also means clothes that can be worn for a long time.
The development is still some way off, but I have a feeling that we should pay attention to it now.