With a focus on casual basics, the company has developed original products and select items from Japan and abroad, offering functional and modern styles.NANO UNIVERSEThey started as a select store in 1999, and will celebrate their 25th anniversary two years later in 2024.
Toward this milestone, "Nano Universe" is rebranding itself in order to deliver fashions that will move people's emotions more, and to meet the diversified needs of its fans after the Corona Disaster. It says it will be transformed into a multi-label store, consisting of six brand labels and a golf label, in a variety of genres and price ranges.
The full story.Special SiteHere, we introduce the three core labels and the golf label.
【LB.01 Statement]
【LB.02 Bibliography]
【LB.03 Section]
The three main labels were established as part of the company's move to become a multi-label store.
LB.01 Statement," which is also the driving force behind the future of "Nano Universe," offers high-quality modern wear that is classic yet playful. LB.02 Bibliography," which follows, offers traditional and vintage clothing from overseas, workwear that reflects the sense of the era in which it was made, and military-inspired clothing. The "LB.03 Section" will develop a style based on the theme of "Seasonal Wardrobe".
【beats per minute]
If you like or are interested in golf, "beats per minute" is also a must-check. The label offers golf items for beginners and experts alike, and the lineup includes multi-wear that respects formal wear on the golf course but also fits in with street style.
The logo design was renewed at the same time as the rebranding.
Should we stick to our stance or go back to the basics? Instead of either, "Nano Universe" has chosen to change. . Please visit the store and try on the sleeves of the reborn clothes.
