What is the "PS Paul Smith Happy" pop-up store with all kinds of cute logo items?

PS Paul Smith offers street-inspired casual wear with the essence of Paul Smith. Last year, the brand unveiled a new logo called "PS Paul Smith Happy. As you can see, the "PS Paul Smith" word has been recomposed to look like a smile, expressing the happy and positive spirit that lies at the heart of the brand.

A pop-up store featuring "PS Paul Smith Happy" will open in Harajuku, Tokyo. The lineup includes men's and women's T-shirts, socks, and caps featuring the logo, as well as tie-dyed and bleached sweatshirts that link to this season's "PS Paul Smith" lineup.

T-shirt (Men's) ¥6,600

T-shirt (Women's) ¥6,600

Sweatshirt (Men's) ¥26,400

Sweatshirt (Women's) ¥26,400

Cap ¥6,600

Socks (Women's) ¥2,640

In addition, visitors can experience the global campaign theme, "What makes you happy?" the theme of the global campaign. The service allows customers to draw their own answers to this question posed by designer Paul Smith, using their favorite words and letters, and have them silk-screen printed on anything they like. Not only on items purchased at the pop-up store, but also on personal items such as clothes and bags. This is(on) a subscription basisand limited to one item per person. Please note that some items cannot be printed depending on the shape and material.

The pop-up store will be open for one week from Tuesday, March 15. The location is along Omotesando, near the Jingumae intersection where Laforet Harajuku and Tokyu Plaza stand side by side.

Signs of spring are in the air as temperatures rise. If you are planning to do some shopping in the area, stop by and see what we have to offer.