Shibuya Parco will be filled with an imaginary music festival, and WAYP MUSIC's pop-up will be held again this year.

Have you ever heard of a music festival called BIRD OF PARADISE? Don't know about it? Of course you haven't, because such a festival doesn't exist.

BIRD OF PARADISEʼ2022 is somehow celebrating its third anniversary this year, even though it doesnʼt really exist. WAYP MUSIC, a label that sells artist T-shirts, holds a pop-up event every year based on the theme of this fictional festival.

WAYP MUSIC" handles live performance sales...style, artist T-shirts and other goods. We produce a variety of fictitious live performance goods. Of course, they are officially approved by the artists.

SOIL&"PIMP "SESIONS TEE, TENDOUJI TEE, DYGL TEE, AJICO TEE ¥8,000 each

This pop-up event will be held on the first floor of Shibuya Parco, featuring four unique musician groups: AJICO, SOIL&"PIMP "SESIONS, DYGL, and TENDOUJI. Special T-shirts with a vintage-like finish will be on sale.

At the same time, "Union Records" on the B1 floor will display analog vinyl recommendations by members of SOIL & "PIMP" SESSIONS and DYGL, respectively. And at "Standing Beer Boy" also on the B1 floor, a special collaboration menu featuring TENDOUJI will be on sale.

Drinking, listening to music, shopping for goods... this is now a festival, right?

The festival will be held for a full six days from July 9 (Sat.) to July 14 (Thu.). It is longer than FUJI ROCK.

Considering the sweltering heat and the risk of heat stroke, it may be wise to play in the BIRD OF PARADISEʼ2022.