Nakasan Grocery Store and Fruit of the Loom collaborate. Vegetables and "fruits" will celebrate the first anniversary, and will be shipped directly from the production area.

Even in such an era, however, there are "grocers" who are striving to overturn the existing image of grocers by placing priority on communication with their customers.

In this issue, we will discuss such a grocery store and [<Fruit of the LoomThe collaboration of the two is introduced here.

T-shirts ¥5,500

tote bag ¥3,300

Nacasan, a.k.a. "Nakasan".Nakasan Fruit and Vegetable StoreThe "Grocery Store" is a grocery store located in Kawasaki City, Kanagawa Prefecture. The store has a 50-year history, and is currently in its third generation, and its reopening was timed to coincide with the third generation's takeover, and has become a hot topic for its unique perspective and pop-up stores.

This collaboration commemorates the first anniversary of the renewal. An illustrator and sign painter who is active in the field ofSENDA HANAWe commissioned Mr. Kohl to design a novelty for a small, rural supermarket in the U.S. The theme was "a novelty for a small, rural supermarket in the U.S.". The pop characters of fruits and vegetables smile cheerfully, giving a pop impression, but with an indescribable sense of innocence.

The product is already available at Nakasan Grocery Store and can be purchased on the Nakasan Grocery Store website from today, September 4 (Sun.).

We hope you will take note of this collaboration between two companies that share a common interest in "fruit".