NEWS

Translated By DeepL

With "BUILT FOR THE BOLD," Timberland begins its first step into a new era.

symbolized by the yellow nubuck boots.TIMBERLANDPhilosophy. Since its birth in 1973 on the East Coast of the United States, Timberland has built a history that has been accompanied by various cultures throughout the ages. To usher in a new era, Timberland is simultaneously launching a worldwide brand voice campaign with the message "BUILT FOR THE BOLD.

The program will feature artists who demonstrate with their words and actions the "BOLDness and boldness" to move society forward.WILYWNKAArtist / singer and creator of clothing made from repurposed scrap wood.XiangyuThe painter's free command of the airbrush.Ryuta DaimonThe lineup includes three members of the

WILYWNKA

Xiangyu

Ryuta Daimon

From September 16 (Fri.), visual images and movies of the brand's members wearing Timberland shoes in their own unique ways, as well as an interview with the brand that focuses on their "BOLD = bravery and daring" as expressive individuals, will be available on the brand's special website. You can only check them out on the brand's special website.

Timberland has taken its first step into a new era together with three artists. Please check out the brand voice campaign as if you were walking with them.

INFORMATION

Timberland/VF Japan

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