Ayame's directly-managed store has been renovated. During the renovation, a pop-up will be held at Anon Harajuku with new products.

On the occasion of the brand's 10th anniversary in 2019, "ayame" opened a directly-managed store in Sendagaya. The long, glass-walled, side-by-side store is bright and inviting, and visitors can choose eyeglasses in a comfortable atmosphere.

The pop-up will be held from February 2 (Thu.) at Annon Harajuku, which is not too far from the store by foot.

Located behind the Jingumae intersection, this location is an old private house in a back alley without the hustle and bustle of the surrounding area. The full lineup of "Ayame" lenses is available, and optometry and lens consultations are also available.

To begin with, the reason why we are doing a pop-up when we have a directly managed store is because we are planning to reopen the store in March. In the meantime, the pop-up will be held only during the month of February.

NEWOLDEX ¥55,000 each

And we will also release a new "NEWOLDEX" during this period.

Based on "NEWOLD," which has been manufactured since the brand's early days, the frames are made of beta-titanium sheet metal to reduce the load on the frames. The sphere shape follows "NEWOLD," and while classic, the structure and face look modern.

A change in space may give you a different feeling from the one you had before. Whether you have never tried "Ayame" or are a repeat customer, this is a great opportunity to try it.