A new world view of Avirex, expressed in the heart of culture. A new store has opened on Propeller Street.

During the Corona disaster, many stores were forced to close, and not only in the fashion industry. Many of you may have lost your favorite restaurants before you knew it.

Despite the headwinds of the times, "AVIREX" continues to take on challenges. Uraharajuku is a place that has shaped Japan's unique fashion and culture. On March 3 (Fri.), a new store opened on Propeller Street, a corner of Uraharajuku, a place that has shaped Japan's unique fashion and culture.

An industrial space composed of concrete and brick, and a wood-based space, divide the long space vertically, creating an interior with two different world views.

The former features T-shirts, parkas, and other real clothes that capture the current era, while the latter features MA-1s, leather jackets, and other iconic items that reflect the brand's history and show where "Avilex" is today.

At the reception party held on Thursday, March 2, Masuda-san, founder of the hip-hop label Summit, and rapper BIM appeared as DJs, wowing the floor. By the way,Collaboration stadium jacket from both released last month.is also available at this new store, so if you missed it, check it out at the store.

Don't forget to check out the store's limited-edition T-shirts, which are now on sale to commemorate the opening. From now on, it seems that items exclusive to the Harajuku store will be available at all times.