Ayame renews its directly managed store. Based on the concept of minimal Japanese, bonsai trees will be displayed on a weekly basis.

this way (direction close to the speaker or towards the speaker)As we reported in "ayame," the directly managed store of "ayame" was renovated during the pop-up event, and now it is open.

The store offers a full lineup of "Ayame" items, and some items will be available only here in the future. The store interior, based on the concept of "minimal Japaneseness," has a minimalistic view of the world with a sense of wabi-sabi, utilizing the formal beauty of Japan. All the materials used in the store are made in Japan.

The lighting in the store is also leveraged, and the lights are 3500 Kelvin, which is close to sunlight. This allows customers to view glasses and lenses with colors similar to natural light, regardless of the time of day. In addition to the original Nelson benches, more chairs have been added to the store to make the interior more relaxing.

From this renewal, the store will also display weekly bonsai by TRADMAN'S BONSAI, a bonsai space producer. Please take your time to select your glasses in a store where you can feel Japan.