It's true that you can watch the game while taking a sauna. ⁉︎ A new complex with a ballpark and a new The North Face store was born in the northern land.

The release of the "Air Chamber Nu Psi Vest," which warms the body with air instead of feathers, and the announcement of new items made from a next-generation protein material by the bio-venture "Spybar".... While facing the outdoor brand's mission of "sustainability," the company has been making headlines for its unconventional and progressive approaches.THE NORTH FACE〉.

The North Face F Village" is a new store in Kitahiroshima City, Hokkaido, Japan, and is located in the "The North Face F Village" complex.Hokkaido Ball Park F Village." opened within the Stadium," the new home of the Nippon Ham Fighters.ESCON FIELD HOKKAIDO. While the main attraction of this facility is the "GAME FESTIVAL", visitors can enjoy a wide variety of contents, not limited to baseball games.

Here is a full description of the Hokkaido Ball Park F Village and the highlights of The North Face F Village.

, a commercial facility like a city, built in the north.

First of all, what kind of facility is the "Hokkaido Ball Park F-Village"?

In a word, "town" seems to be the best way to describe it. From baseball games to saunas, lodging, dining, shopping, residences, farms, and childcare facilities, you can complete everything in one place. You can even watch a baseball game while taking a sauna or relaxing in your guest room.

On the left stand side of ESCON FIELD HOKKAIDO, there is a building consisting of four floors, calledTOWER 11. was constructed.

The first floor is a food hall that uses a variety of Hokkaido ingredients, the second floor is a museum where visitors can experience visual experiences and installations using five LED visions, the third floor is a sauna supervised by TTNE's Totoe Oyakata and a natural hot spring pumped up from 1,300 meters underground, and the fourth and fifth floors are a baseball stadium. The fourth and fifth floors are a hotel reflecting baseball culture. The fourth and fifth floors are a hotel that reflects baseball culture. The natural hot spring and sauna overlooking the field is the first of its kind in the world, and the first of its kind in Asia, which is quite a surprise.

There are other attractions as well. Yacho Brewing, known for its Yona Yona Ale, will open a brewery restaurant in the center back screen, and a craft beer brewery will be located inside the restaurant. In one corner of the area, there is a condominium consisting of 118 residences, a certified childcare center by the Kids Lab Group, and a glamping facility where visitors can enjoy bonfires and BBQs.

Hokkaido Ball Park F Village was created as a place where different cultures can coexist in one space, the ballpark, and be enjoyed all year round, even if you do not attend a baseball game. Isn't "town" exactly the right word to describe it?

The North Face's new store revitalizes the city with the power of the outdoors.

. We don't just want to build a ballpark, we want to provide values and experiences that can only be found there. The North Face, sympathizing with the desire of the "Hokkaido Ballpark F Village," will open a new store in "THE LODGE," a community space within the facility. The North Face will be working to revitalize the facility, and by extension, the entire community, from an outdoor perspective.

As many of you may already know, GOLDWIN, the company that develops "The North Face," and the Hokkaido Ball Park F Village,Partnership last AugustThe North Face has opened a store in KUBOTA AGRI FRONT, an agricultural learning facility, and a children's school. In addition to the store openings, The North Face will provide uniforms for the KUBOTA AGRI FRONT agricultural learning facility and the children's school, and Neutral Works, Inc. provides uniforms to the fighters' staff and other partner businesses within the facility.

So why did the baseball-centered "Hokkaido Ball Park F Village" and GOLDWIN, which does not carry a baseball brand, decide to team up? Mr. Miyazaki, who is in charge of public relations for "The North Face," answers this question as follows.

. "I sympathized with the fact that the facility aims to create a town that looks outward, not just inside the ballpark, both as a company and as a brand. . We want to create an unprecedented leisure facility by connecting different industries with each other. To this end, we too would like to measure our cooperation with local industries, especially in the tourism industry, and to communicate to as many visitors as possible the outdoor experience that is unique to Hokkaido, surrounded by the richness of nature.

A view of the store taken at a media preview.

Such thinking is also reflected in the product lineup. A large portion of the lineup consists of camping clothing and gear for the entry-level market. He says that by offering items that are not in the core category but are suited to a lifestyle, the store broadens its window and creates an opportunity for visitors to experience the outdoors. Because of the location, it is possible that baseball enthusiasts may get into camping and trekking, and vice versa.

, with many tenants catering to children, the store offers a wide variety of kids' items. Its sales floor area is about 1/3 of the store's total floor space! The project, "The Earth's Relationship with Children: A Project to Create a Richer, More Diverse Relationship between Children and the Earth," is a project to create a richer, more diverse relationship between children and the Earth.PLAY EARTH KIDS. seems to be in line with the philosophy of

Limited items commemorating the opening are also available. . The design motif is based on the brand's tagline, "NEVER STOP EXPLORING.
GO OUT EXPLORING Hoodie (Men's) ¥14,300

S/S GO OUT EXPLORING Tee (Kids) ¥4,400

In the future, they are planning a trekking event with children as the main participants, as well as joint events in conjunction with neighboring tenants and a camping gear rental service. Hokkaido Ballpark F Village, where you can experience the unique style of game-viewing and the North Face brand today, is a facility packed with so much fun that a full day would not be enough.