NEWS

Translated By DeepL

Series "Aspiring Masterpieces" No.299 Loewe's wear that will melt your heart and body.

Paulas" was opened by Armin Heinemann in 1972 and led the fashion scene in Ibiza, Spain, until 2000, when it dropped its signboard. Jonathan Anderson, creative director of LOEWE, visited the store on a family vacation when he was a child and was greatly influenced by it.

The "Paula's Ibiza" collection by Loewe is inspired by the rich nature of Ibiza, and there is definitely a dense scent of that store left in the air.

Crocheted polo shirts and skirts with patches of leaves . Or bags made of raffia or iraqa palm. The collection brings to mind Ibiza in its former days, and the clothes presented here are a perfect example of the depths of that world.

The heavy metal screen print features an illustration of a poppy flower and the words "Paula's Ibiza & LOEWE". This is the kind of wear that will accompany you when you are exposed to the scorching sun and laid-back sounds, and your body and mind are melting away.

Shorts are swimwear-specific. Lining is technical mesh , Velcro closure flap pockets with eyelets to drain water.




Each item is emblazoned with the words "Paula's Ibiza & LOEWE" . The unique graphic design by Jonathan Anderson shines through.Bomber jacket ¥249,700, ,T-shirt ¥59,400, ,Swim shorts ¥66,000

Photo_Hiroyuki Takashima
Text_Kei Takegawa

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Phone: 03-6215-6116
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