Le Labo's new store opened in Shimokitazawa. You can also experience fresh blending to mix perfumes on the spot.

Series of projects linked to the playlistThe fifth directly managed store with its own lab will be opened in Shimokitazawa, Tokyo.

Le Labo, which originated in New York, U.S.A., releases items with a special focus on fragrance. One of the features of this store is fresh branding, in which perfumes are mixed and bottled by hand after the order is placed. Another feature is that the fragrance label can be personalized with the date of purchase and a message of your choice of up to 23 characters.

Le Labo Shimokitazawa EXCLUSIVE DISCOVERY SET ¥5,170［1.5mlx5 bottles ］

To celebrate the opening, a limited number of Shimokitazawa-exclusive Discovery Sets, featuring five selections from the brand's flagship fragrances, will also be available. It seems that a message will also be put on the outer box of this set, so why not give it as a gift?

This time, the store is in the middle of Shimokitazawa Ichibangai, where there are many restaurants and second-hand clothing stores, but not many stores like this one, although there is a lot of pedestrian traffic. How will it fit in with the town, and will there be any changes to the surroundings from there? I am looking forward to seeing such a place.